Digital Communications Specialist at Childrens Hospital of The Kings Daughters

• GENERAL SUMMARY

  • The Digital Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. The role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership.

• ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
  • Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
  • Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
  • Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
  • Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.
  • Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.
  • Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.
  • Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD’s voice, visual identity, and editorial standards.
  • Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.
  • Ensures compliance with healthcare regulations and internal policies in all communications.
  • Responsible for the execution of multiple, concurrent projects.
  • Performs other duties as assigned.
• LICENSES AND/OR CERTIFICATIONS
  • Required Licenses and/or Certifications
    • None required.
• MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
  • Required Education and Experience
    • Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.
    • Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.
  • Required Knowledge, Skills and Abilities
    • Effective written and verbal communication skills, with strengths in creative writing and editing.
    • Advanced knowledge of grammar, AP style and Microsoft Office.
    • Experience working with content management systems and other communications tools.
    • Demonstrated knowledge of current communication best practices, including platform-specific content optimization and audience engagement.
    • Ability to support multiple priorities and work independently in a fast-paced environment.
• WORKING CONDITIONS
  • Normal office environment with little exposure to excessive noise, dust, temperature and the like.
• PHYSICAL REQUIREMENTS
  • Click here to view physical requirements.

Location: Childrens Hospital of The Kings Daughters · Marketing Public Relations

Schedule: Full-Time, Days, 8:30 to 5, M-F