Manager, Creator Marketing & Activations at NJ/NY Gotham FC

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC!

Gotham FC is seeking a Manager, Creator Marketing and Brand Activations who will build and define strategies that help Gotham show up in the local NYC market through innovative, strategic, and nontraditional marketing concepts that drive brand awareness, relevance, and growth for the club. This role will report to the Director, Brand and Fan Experience. The successful candidate will play a critical role in growing Gotham FC’s local relevance and visibility. This manager will lead creator marketing, brand activations, and work with the director, Brand and Fan Experience on campaign strategy to drive awareness, cultural impact, and audience growth.

Key Responsibilities

• Devise and lead a creator marketing strategy that helps Gotham reach new audiences, break through the noise, & grow awareness locally
• Define creator roadmap and goals with measurable, trackable KPIs
• Manage external creator/influencer agency relationship and performance
• Develop creator strategies that align with priority matches and audience growth
• Approve creator selections, briefs, and content outputs
• Track performance and optimize creator campaigns based on KPIs
• Devise nontraditional marketing strategies leveraging club/brand assets, including stunts and activation plans that help generate local awareness for Gotham FC in core geos tied to priority initiatives.
• Owns execution of brand activations from concept through delivery, including coordination with relevant internal teams. This may span creator-led, talent-led, experiential-led, or other insight-driven concepts.
• Define clear KPIs for brand stunts, working cross-functionally with other departments as needed to bring to life, including Content, Communications/PR, and more
• Other Responsibilities: Supports matchday execution with hands-on involvement across key activations and in-stadium creator/VIP experiences

Qualifications

• Bachelor's degree in Marketing, Social Media Marketing, Communications, Public Relations, Sports Management, or a related field (or equivalent professional experience).
• 4–6 years of experience in brand marketing, creator/influencer marketing, experiential marketing, partnerships, sports, entertainment, or lifestyle marketing.
• Proven experience managing creators, influencers, talent, agencies, or brand partnerships.
• Experience developing and executing integrated marketing campaigns and live activations from strategy through execution.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience analyzing campaign performance and translating insights into future strategy.
• Passion for sports, culture, entertainment, and women's sports, with a strong understanding of emerging trends across social media and creator ecosystems.

Capability & Other Characteristics

• Highly creative thinker with a strong pulse on culture, social trends, and what earns attention organically.
• Exceptional relationship builder with strong communication and interpersonal skills.
• Self-starter who thrives in a collaborative, entrepreneurial, and fast-moving environment.
• Strong organizational skills with excellent attention to detail and follow-through.
• Comfortable balancing strategic thinking with hands-on execution.
• Ability to work evenings, weekends, and travel as required for matches, events, and activations.
• Passion for delivering innovative fan experiences and elevating Gotham FC's brand within the marketplace.
• Legally authorized to work in the United States

Location

This role will work at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New Jersey. There is an expectation of three in-person days, with the ability to be on location more depending on project needs. Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC’s offices, practice facility, and Sports Illustrated Stadium.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type: Full-time, exempt position

Salary range: $70,000 - 90,000 annually

Benefits: Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC. This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.