Marketing and Community Relations Specialist- Healthcare at Interim HealthCare Inc.

Marketing and Community Relations Specialist

Are you passionate about connecting with people and making a difference in your community?

The Marketing and Community Relations Specialist is a key ambassador for the organization's Home Health, Hospice, Personal Care, and Medical Staffing services. This role is responsible for developing and executing engaging social media content and digital marketing strategies that increase brand awareness, educate the community, and drive referral growth. The specialist manages the organization's online presence across multiple platforms, creates compelling marketing materials, and analyzes engagement to enhance outreach efforts.

In addition to leading digital marketing initiatives, this position builds strong relationships within the community by attending and coordinating community events, health fairs, networking opportunities, and support groups. The Marketing and Community Relations Specialist promotes the organization's mission, clinical services, and staffing solutions while fostering trust with patients, families, healthcare professionals, referral sources, and community partners.

As a Marketing and community Relations Specialist , here’s a big-picture view of what you’ll do:

• Manage and maintain social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create and schedule social media content highlighting community events, patient and caregiver resources, staff spotlights, service lines, and educational topics.
• Monitor engagement, respond to messages and comments in a professional and compassionate manner, and escalate clinical inquiries appropriately.
• Manage and monitor google reviews and website content.
• Manage received survey results and request google review as appropriate.
• Represent the organization at community events, health fairs, networking meetings, and professional association gatherings.
• Develop and maintain relationships with referral sources including hospitals, physician offices, senior living communities, social workers, case managers, discharge planners, and community organizations, working closely with Business Development Representatives.
• Serve as a liaison between the organization and local support groups related to chronic illness, caregiving, hospice, and end-of-life support.
• Educate the community on available services across home health, hospice, personal care, and medical staffing.
• Coordinates community recognition initiatives, including appreciation events, awareness campaigns, and storytelling efforts that promote the organization's mission, culture, and community goodwill.
• Coordinate, attend, and facilitate support groups for patients, caregivers, families, and healthcare professionals.
• Assist with planning educational workshops and community presentations related to caregiving, disease management, staffing solutions, and end-of-life care.
• Ensure all information shared aligns with regulatory, ethical, and organizational standards.
• Collaborate with leadership and clinical teams to ensure messaging is accurate and compliant.
• Coordinate, attend, and facilitate community events, such as the Alzheimer Walk, etc.
• Assist in planning, promoting, and executing outreach events and recruitment-related activities.
• Coordinate materials, signage, and branded items for events.
• Provide regular reports on community engagement efforts, referral trends, and social media performance.
• Collaborate with marketing, recruitment, and clinical leadership to support organizational goals.

Our Marketing and Community Relations Specialist enjoy some notable benefits:

• Competitive wages $30.00 to $34.00 DOE
• Weekly Pay
• Mileage
• PTO, Holidays, Medical, Dental, Vison, 401k
• Insperity Perks: Earned Wage Access, Banking and Card Member Discounts, Cashback, and More

A few must-haves for our Marketing and Community Relations Specialist :

• Associate or bachelor's degree in Marketing, Communications, Healthcare Administration, Social Work, or related field (preferred).
• Experience in healthcare, hospice, home care, or medical staffing is strongly preferred.
• Background in community outreach, marketing, and/or social media management.
• Strong interpersonal, networking, and relationship-building skills.
• Excellent written and verbal communication skills.
• Compassionate, professional demeanor with sensitivity to patient and family needs.
• Knowledge of healthcare services, referral processes, and community resources.
• Proficient with social media platforms and basic content creation.
• Proficient with constant contact and google review platforms.
• Strong organizational skills and ability to manage multiple priorities.
• Willingness to work flexible hours, including evenings and occasional weekends.

Why Work for Interim Healthcare?

Founded in 1966, Interim Healthcare is the nation’s first home care company and a leading employer of medical professionals. Operating through 300+ offices, our commitment to you is expressed through a family-oriented culture that values and appreciates therapists, and a passion to put patients first. Join a nationwide network of medical professionals who are making a significant impact in the lives of others through the personalized, home-based therapy they provide.

Interim Healthcare is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.