Finance Manager, Direct-to-Consumer at Reebok International, Ltd

Who We Are

Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.

Position Summary

The D2C Finance Manager is the financial leader for the Direct-to-Consumer business, owning full P&L accountability across retail and eCommerce channels. Acting as a strategic business partner to commercial and operations leadership, this role combines rigorous financial analysis with executive-level communication to drive profitable growth.

Key Responsibilities

Own full P&L accountability for the D2C business - retail and eCommerce - including deep analysis of revenue and cost drivers (COGS, cost to serve, marketing, SG&A), and clear identification of risks, opportunities, and actionable profitability recommendations

Lead pricing and margin improvement strategies, including final-mile and logistics cost reduction and SG&A efficiency initiatives

Drive the financial planning calendar: annual budget, monthly rolling forecast, and a weekly snapshot of current-month performance versus forecast with insights and corrective actions

Build and maintain management reporting on volume, price, and mix, including sales promotion analysis and Price Waterfall visibility to support top-line excellence

Manage monthly accruals and account reconciliations, ensuring accurate and timely administrative expense recognition

Prepare executive-level P&L commentary for actuals and forecast - summarizing major performance drivers and recommending actions for deviations to plan

Support senior leadership with ad-hoc financial analysis, reports, and presentation materials

Knowledge, Skills, and Abilities

Proven track record of P&L ownership and management, ideally in a commercial finance or FP&A role within a consumer business

Strong analytical capability ̶ able to distil revenue, gross margin, expense, and capital data into clear trends, risks, and strategic opportunities

Experience in D2C, retail, or eCommerce environments; familiarity with digital marketing economics and logistics cost structures is a plus

Executive presence and communication skills ̶ comfortably present insights and recommendations to senior leadership

Demonstrated ability to build cross-functional relationships and drive accountability across teams at all levels

High proficiency in financial modelling and reporting tools; comfort with ambiguity and a fast-paced environment

Benefits

The salary range for this position is $80,000 – $120,000, depending on the candidate’s experience, skills, and qualifications. Total compensation may also include a discretionary company performance bonus and a comprehensive benefits package featuring medical, dental, retirement, wellness, and voluntary benefit options, as well as employee product discounts.