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Director of Digital Product Growth - Washington, DC #7102198

Company: The Walt Disney Company

Date: 12/08/2019

Category: Broadcasting / Music / Film

City: Washington, DC

JOB DESCRIPTION


This position is responsible for the audience and business growth of NationalGeographic.com and the Nat Geo app. Many groups contribute to the success of Nat Geo owned and operated properties and this role will be tasked with organizing those efforts and creating a long-term strategy for success. This role will also closely align with National Geographic’s subscription strategy and acquisition teams to grow loyal fans of Nat Geo across our owned and operated properties.


Candidates for this role should have a wide understanding of how digital media companies are growing their business and fans across a variety of platforms in 2020. The ability to work across a variety of teams and business units will be a key part of success in this role, as well as specific experience in a variety of digital media roles: analytics, content publishing, social media, subscription growth; app strategy; third party partnerships.


National Geographic has an amazing social media footprint and this role will be focused on bringing our owned and operated properties to that same level of success and beyond.


Responsibilities:


  • Taking a holistic look at the Nat Geo digital audience, employing SEO, social media and other tactics to grow loyal visitors to our web site and app.


  • Partnering with Marketing and acquisition teams on the latest strategies and tactics to drive subscriptions to National Geographic.


  • Regular recommendations and meetings with product teams to address traffic issues and opportunities.

Requirements:


  • At least 8 years in digital media with a focus on SEO.


  • Google Analytics/Adobe Omniture, SEO tools, Slack, Google Search Console, basic spreadsheet skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.


Job ID: R10009918


Location: Washington,District of Columbia


Job Posting Company:


The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.


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