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Media Manager, Integrated Media - Atlanta, GA #7544326

Company: Dentsu

Date: 07/31/2020

City: Atlanta, GA

Employment type: Full-time

Company Description



360i is a fully integrated creative and media agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. We’re built for progressive marketers hungry for ideas that make human and business sense. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. In 2019, we were selected for Ad Age’s A-List – our ninth consecutive year in the coveted issue. We’ve also been named Adweek’s Breakthrough Media Agency of the Year, one of Campaign’s Top 25 Most Influential Agencies, one of Fast Company’s Most Innovative Companies, and ranked amongst the best Performance Marketing Agencies by Forrester Research.



Job Description




360i is looking for an Integrated Media Manager to join our growing integrated planning team. This person must have the ambition to take the bull by the horns and want to learn, grow and partner with the best in class. As an Integrated Media Manager, you are responsible for ensuring that communications strategies are effectively and accurately translated into plans as well as leading the development and implementation of those plans.  In partnership with your manager, you will establish and manage day-to-day operations and be the primary contact internally for all things media.  You will be an expert on the client’s business and a leader on a cross-functional team. 


Responsibilities:


Media Planning and Execution:


  • Creating and maintaining flowcharts/ schedules
  • Maintaining budget summary/summaries from flowchart to generation of media authorizations (Mas)
  • Research and develop consumer and competitive insights using secondary and proprietary resources
  • Assist in the development of annual and quarterly planning presentations, including developing recommendations for media mix and/or tactical approaches / roles of media
  • Assist in identifying the best strategic direction and communicating to cross-functional team, including but not limited to providing media goals and next steps
  • Develop POVs for new emerging media or new client opportunities
  • Collaborate with account service to establish and maintain timelines
  • Collaborate with account service to manage implementation of creative assets as well as custom elements (added value timelines and list of deliverables)
  • On-time billing: work with account service and cross-functional teams to QA and ensure accuracy

Media Managers demonstrate:


  • Knowledge of syndicated media and research tools
  • Careful execution and strong attention to detail
  • Passion for innovation and excellence in media
  • Speed and efficiency; sense of responsibility, persistenc and follow-through
  • Expert use of PowerPoint and Excel
  • Ease and confidence speaking and participating in media discussions with internal team and clients
  • The ability to work with cross functional teams


Qualifications



  • 1.5 to 2 years of relevant Media Planning experience
  • Bachelor’s Degree in Marketing, Communication or related field
  • Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Neilsen Ad Intel and/or Kantar Stradegy
  • Experience with MediaTools and buying platforms such as DDS, MediaOcean, SpotToolkit
  • Solid understanding of DFA and other media related tools (comScore, eMarketer, Forrester…)

Additional Information



Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.




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