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Product Marketing - Customer -Manager - Oklahoma City, OK #7792984

Company: PwC

Date: 01/12/2021

City: Oklahoma City, OK

Employment type: Full-time

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.


To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.


As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:



  • Develop new skills outside of comfort zone.
  • Act to resolve issues which prevent the team working effectively.
  • Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
  • Analyse complex ideas or proposals and build a range of meaningful recommendations.
  • Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
  • Address sub-standard work or work that does not meet firm's/client's expectations.
  • Use data and insights to inform conclusions and support decision-making.
  • Develop a point of view on key global trends, and how they impact clients.
  • Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
  • Simplify complex messages, highlighting and summarising key points.
  • Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, you'll help us create inspiring and compelling resources, experiences, and community that demonstrate one of PwC's most important strategic initiatives. You're thoughtful and collaborative with a bias towards action and you care deeply about doing what's appropriate for our customers. You will help establish our customer marketing program for PwC Products--defining what "customer marketing" means and shape the customer marketing program for impact and scale.


Job Requirements and Preferences:


Basic Qualifications:


Minimum Degree Required:


High School Diploma


Minimum Years of Experience:


4 year(s)


Preferred Qualifications:


Degree Preferred:


Bachelor Degree


Preferred Knowledge/Skills:


Demonstrates extensive abilities and/or a proven record of success leading efforts in a product marketing role, emphasizing the following areas:



  • Building relationships with customers through engaging marketing campaigns to build a community of fanatic brand advocates, from onboarding to advocacy;
  • Increasing customer advocacy (including referrals, testimonials, references, etc.);
  • Identifying cross-sell and upsell opportunities;
  • Increasing loyalty and retention;
  • Possessing the ability to engage and motivate customer advocates;
  • Acting as a liaison between customers and the rest of the organization;
  • Demonstrating the ability to work independently;
  • Collaborating with other departments to create an incredible customer experience and reach business goals;
  • Nurturing internal and external relationships through verbal and written communications;
  • Analyzing marketing data in order to determine effectiveness and ROI of customer engagement efforts;
  • Possessing the ability to think strategically in order to help reach marketing and sales goals, develop the brand, and improve the customer experience;
  • Possessing prior customer service, customer success, or account management experience;
  • Displaying technical knowledge with Customer Relationship Management platforms, marketing automation platforms and user engagement tools;
  • Creating and executing marketing campaigns and programs that drive customer engagement and advocacy;
  • Noticing and flagging potential issues proactively;
  • Demonstrating an ability to write copy and/or possess graphic design capabilities;
  • Understanding B2B marketing, lead generation, and sales processes;
  • Building rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities;
  • Managing customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns;
  • Connecting with customers to establish continued education and success throughout the relationship lifecycle;
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.;
  • Helping marketing and sales meet business objectives through customer advocacy initiatives;
  • Composing and sending customer emails and email nurture sequences;
  • Managing and maintaining engagement and advocacy programs;
  • Recruiting new customer advocates on a consistent basis;
  • Managing annual/biannual/quarterly customer satisfaction surveys in order to drive change throughout the organization;
  • Leading a customer lifecycle campaign program and working with marketing operations on implementation;
  • Managing a library of up-to-date customer success stories;
  • Creating special marketing content for account management/customer success to help at-risk customers with training;
  • Targeting satisfied customers for upsell, cross-sell, and advocacy opportunities; and,
  • Providing product feedback given by advocates to the Product Management team.

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