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Paid Search Analyst - Fargo, ND #7794256

Company: Scheels Sports

Date: 01/13/2021

City: Fargo, ND

Employment type: Full-time

Our goal is to be the best retailer in USA in the eyes of our customers, associates, and business partners.


We would love to have you join the Scheels team!


Overview:


The Ecommerce Paid Search Analyst will play a key role on the Ecommerce team utilizing paid search and acquisition channels to increase and optimize traffic to SCHEELS.com. This position will work with a variety of roles and departments to drive brand awareness and sales for all of SCHEELS.com.


What it takes to be a Scheels Expert:


Customer Service



  • Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine "Thank you"

Culture



  • Approach daily tasks, projects and follow-up communication with energy and sense of urgency
  • Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
  • Show respect and appreciation for others and Scheels
  • Arrive to work and meetings 10 minutes early

Servant Leadership



  • Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability



  • Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
  • Ability to adapt to a changing work environment
  • Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code



  • Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency



  • Demonstrate pride and ownership of their work while meeting expected deadlines

The Essentials:



  • Analyze key metrics, user behavior, navigational patterns, page performance, conversion funnels, and customer experience as a means to identify e-commerce growth opportunities.
  • Partner with internal teams to plan and execute paid search strategies based on specific business needs.
  • Oversee and manage day to day decisions in regards to paid search and acquisition budgets.
  • Actively seek opportunities to increase traffic or conversion rates through analytic-driven recommendations.
  • Identify, present, and execute opportunities for A/B testing to improve customer experience and return on ad spend.
  • Conduct competitive research, establishing performance benchmarks whenever possible.
  • Collaborate on data collection capabilities to enable faster, more accurate, and more efficient reporting for multiple levels and areas of the company.
  • Provide, maintain, and summarize weekly and monthly holistic summaries of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions.
  • Analysis of other channels or areas of business as assigned
  • Ability to be organized, detailed, and multi-task
  • Strong initiative and vision for continuous improvement
  • Excellent judgment, strategic thinker, enthusiastic, and entrepreneurial
  • Ability to work independently and with the team
  • Proven ability to thrive in a fast paced environment
  • Excellent written & oral communication skills, including proofreading skills
  • Strong presentation skills to communicate effectively and in a timely manner with all levels of the organization

Expert Experience:



  • Ideal candidate will have a minimum of an Bachelor's degree in Business, Marketing, Math, Statistics or related field
  • 1-3 years analyst experience

Activity:


Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation


Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.


Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury


Schedule:


Must be flexible to work between 7 a.m. and 5 p.m., Monday through Friday, with some weekends as needed. Average hours per week are 40 hours.


Benefits:


Scheels offers a complete benefits package to include:



  • Employee Stock Ownership Program
  • Associate Discount
  • Health & Dental Insurance
  • Short Term & Long Term Disability Insurance
  • All State Accident Insurance
  • Employee Assistance Program
  • Paid Time Off
  • Holiday Pay
  • 401(K)/Roth(K)
  • Maternity Leave
  • Bereavement

Equal Employment Opportunity


Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.


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