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Associate Digital Promotions Manager - West Omaha Location - Omaha, NE #7794848

Company: VIP PetCare

Date: 01/14/2021

City: Omaha, NE

Employment type: Full-time

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country. We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.


Why join the PetIQ Team?



  • Great company culture
  • Company is in growth mode, come be a part of our exciting growth

Full time employee benefits include:



  • Medical, Dental, Vision
  • Flex Spending Account
  • Company Paid Life Insurance
  • 401(k) with Company Match
  • Employee Assistance Program (EAP)
  • Paid Holidays and PTO
  • Short and Long Term Disability Insurance

The PetIQ Associate Digital Promotions Manager assists in developing and executing digital marketing activities across owned, earned and paid digital channels to drive business results. This position requires an individual to work well within a team and a fast-paced and detail-oriented environment. The Associate Digital Promotions Manager is expected to show resourcefulness, business maturity, exhibit accountability and work independently.


What You'll Do



  • 40% Campaign Execution
  • Assist Promotions Manager to execute, optimize and track digital marketing campaigns to meet business objectives
  • Collaborate with the team to develop promotional campaigns for owned, earned and paid digital channels
  • Use data to understand and evaluate the end-to-end pet parent journey across channels, platforms and touchpoints
  • Measure and report on campaigns against business objectives
  • Work with internal and external partners to launch and refine campaigns to increase target audience engagement
  • Support quarterly marketing plans that include strategies, promotions and events (national/local) to expand into new markets and boost sales in current markets

40% Pet Parent EngagementOversee day-to-day, owned social media channels and campaign management, working closely with Promotions Manager and Content ManagerWork with the digital marketing team and subject matter experts to create and implement organic and paid social media strategiesMonitor social media and location listing accounts, including but not limited to Facebook, Instagram, Yelp and Google My BusinessRespond to or escalate social media inquiries, questions on retailer e-commerce sites and ratings and reviewsMonitor and maintain location listing services' content using third-party service Curate user-generated content to drive deeper pet parent engagementAnalyze data, including overall reach, impressions, click-through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results


10% Learning and DevelopmentRemaining current on trends in the industry that aid in bringing PetIQ to a broader audienceWork with Promotion Manager to finetune promotions strategy and optimization concepts, technology and tasksMaintain a steep and steady learning curve toward subject-matter expertiseAdvance and develop your understanding of social media tools, processes and system


10% Strategic Planning Assist in developing processes to improve strategy developmentReinforce and build upon best practices for digital marketing strategy, campaign management and reporting


Who You Are



  • A strong, persuasive communicator
  • A detailed oriented individual
  • A self-starter, strong writer and communicator
  • A problem solver with the ability to develop creative solutions
  • A helpful team member with business maturity in a professional setting, willing to roll up your sleeves
  • An independent worker with strong time management and organization skills
  • Comfortable working with data and numbers
  • Eager to advance problem-solving skills, with the ability to be solutions-oriented
  • Able to thrive in an agile, fast-paced environment and seek out feedback proactively

Preferred Qualifications



  • Minimum 1 year experience executing and measuring social media campaigns
  • Minimum 1 year experience using search engine optimization (SEO) and search engine marketing (SEM) tools and partners to target audiences and increase traffic
  • Minimum 1 year experience working with internal and external partners (i.e., agencies, business owners)
  • Strong collaboration, communication (both written and verbal) and project management skills/competency
  • Ability to work and achieve in a fast-paced, dynamic and limited resource environment
  • Strong analytical, planning and organization skills
  • Ability to travel for planning minimal (less then 10%)

Minimum Qualifications



  • 3+ years of digital marketing experience
  • 3+ years experience with Facebook, Instagram, social advertising and analytics tools
  • 3+ years experience using marketing automation tools (i.e., Salesforce Marketing Cloud, Hubspot)

Education



  • High School Diploma or General Education Degree (GED)
  • Bachelor's Degree is preferred

What We Offer


A competitive base salary


Convenient, west Omaha location


Generous paid time off package including PTO and holidays


Medical insurance with low employee premiums


Voluntary dental insurance


Voluntary vision insurance


Company paid and voluntary life insurance


401K retirement plan with up to a 3% company contribution and instant vesting


Medical and dependent care flexible savings account


PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other applicable characteristics protected by law.


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