MANAGER/MARKETING

Job Title: Marketing Manager

Department: Marketing

Reports to: Managing Director & General Manager

FLSA Status: Exempt

POSITION SUMMARY

The team member in this position is responsible for providing superior service to both internal and external guests. The Marketing Manager is also responsible for directing the successful implementation and management of promotions, special events, entertainment, direct mail and digital marketing. The Marketing Manager shall develop a consistent and cohesive marketing plan, theme, product, position and image, which shall ensure that the property capitalizes on revenue opportunities, while being a responsible member of the community.

ESSENTIAL POSITION DUTIES & RESPONSIBILITIES

The following statements are intended as general examples of the duties of this position and are not all-inclusive for specific positions. Other reasonable duties may be assigned.

1. Interact with all guests and team members to positively influence the guest and team member experience. Demonstrate resiliency when faced with difficult situations under all types of business conditions. Work effectively and courteously with fellow team members.

2. Responsible for planning, communicating and implementing procedures for the overall efficient operation of areas of responsibilities.

3. Develop and manages the marketing budget for promotions, special events, entertainment, direct mail and digital marketing.

4. Delegates authority and assign responsibilities.

5. Responsible for the oversight of the development, interviewing, hiring and evaluation marketing team members.

6. Develop and produce all promotional and entertainment efforts including Player Development and special events.

7. Direct all direct response marketing including direct mail and electronic marketing. Ensures campaigns are produced timely and analyzed for effectiveness and profitability.

8. Direct all advertising efforts in-house or with an advertising agency.

9. Develop and modify internal campaigns to support property efforts on importance of clean, safe, friendly and fun.

10. Ensure consistent and effective media relations and community awareness.

11. Review departmental activities and promotional status with General Manager.

12. Meet with departmental directors and managers as necessary.

13. Maintain strict confidentiality relative to financial data, casino procedures, policies and marketing plans.

14. Produce various oral and written reports as requested.

15. Manage established budget and other performance goals.

1. Adhere to regulatory, departmental and Company policies in an ethical manner and require others to do the same.

1. Handle routine customer complaints and incidents, and exhibit the appropriate discretion to define situations requiring the attention of supervisory personnel. Seek to resolve all situations in a manner that maintains positive guest relationships.

1. Must be able to work a flexible schedule as required by business operations, including nights, weekends and holidays; shifts may change based on business needs.

1. Performs other duties as assigned.

ESSENTIAL PHYSICAL/MENTAL DEMANDS AND WORK ENVIRONMENT

The physical/mental demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

• Must be able to lift up to 50 pounds without assistance.
• Must be able to sit or stand for extended periods of time (4-6 hours)
• Must be able to travel by car or plane

Mental Demands:

• Must be able to analyze and interpret operational results.
• Must be able to solve complex problems.
• Must be able to perform assigned duties under frequent time pressures.
• Must be able to maintain mental concentration for significant periods of time.
• Must be able to complete a broad variety of tasks and deadlines that requires an irregular work schedule.

Work Environment:

• Must be able to perform assigned duties in an interruptive office.
• Must be able to work in a smoking environment.
• Must be able to work in a gaming environment with bright/flashing lights, crowds and above average noise levels.

MINIMUM QUALIFICATIONS

Experience/Education:

• Five to ten years of experience in a hospitality industry with a high volume of sales and budgeted marketing
• 4-year degree in a related field or equivalent work experience preferred.

Knowledge:

• Knowledge of trends which impact casino visitation
• Knowledge of special events and promotions from conception through execution.

Other:

• Must be able to obtain and maintain a valid Level 2 Missouri Gaming License.
• Must be able to receive and maintain all required certification relating to the position.
• Must complete all required company training.