Marketing Manager (Strategy & Solutions)

As part of the dynamic and agile IPG Global Marketing team, you will transform company initiatives and objectives into tactical, channel and content-specific marketing activities. You will be responsible for researching, developing, communicating, and leading specialized marketing plans and campaigns across the entire spectrum of IPG laser-based solutions Your wide-ranging marketing experience, which balances strategy and solutions, will ensure business goals are achieved through detailed market analysis, strategic planning, collaboration with stakeholders, creation and distribution of targeted materials, and constant measurement to optimize effectiveness You are no stranger to working directly with company leaders to align your efforts and consistently produce on-point deliverables per expectations. Your ability to accept criticism and follow internal processes are key success factors Responsibilities: • Research target markets, competitors, customers, and stakeholders to leverage the greatest opportunities to influence results • Develop and execute marketing plans and campaigns complete with leading and lagging KPIs that align with marketing strategy, goals, and objectives • Communicate opportunities with key stakeholders to gain awareness, opinion, and approval for your plan and campaign suggestions • Lead and align cross-functional collaboration in the strategic execution of your plans and campaigns • Report outcomes of your plans and campaigns to cross-functional stakeholders • Develop plans to enhance and optimize your work to influence greater results • Share knowledge and lessons learned for what worked and what did not