Director of Marketing - #9825467

REMOTE POSITION RESIDING IN TX, AZ OR FLORIDA

Are you a creative, Marketing expert? We want to talk to you!

The Director Marketing-B2C is responsible for developing, implementing and executing strategic marketing plans for NPP in order to attract potential customers and retain existing ones.

Implement data-led strategies to reduce customer churn and to foster customer retention and loyalty and build connections with clients, leading to long-term, brand-defining business relationships.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Develop, implement and manage a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
• Manage retention initiatives across the customer journey — from strategy to execution of email, push, and SMS marketing campaigns, loyalty and subscription programs.
• Manage CRM campaigns end-to-end, including targeting, segmentation, set-up, development, testing, execution, reporting and optimization.
• Implement best practices and tactics across the website and CRM channels to grow and nurture the customer database.
• Launch multi-channel campaigns and writing content to increase our website rankings and engage in social.
• Create and manage the annual marketing calendar to optimize the marketing budget.
• Create and execute digital marketing campaigns including email marketing, social media advertising, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.
• Identify partner and event opportunities to drive awareness.
• Manage multiple local brands with separate websites and local Google profiles. Brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
• Travel to various regions to support branches, 10-25% travel; may include overnight stay.
• Performs other related duties as assigned.
  
  

Education, Licensure And Experience Requirements

Must Have Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience (5+ years) in a marketing management role, preferably in consumer advocacy or a related field.
• Proficient in digital marketing tools and analytics platforms.
• Experience in a high growth start-up environment and navigating change.
• Experience in B2C marketing is required.
• HubSpot and HubSpot integration experience is required.
• Experience marketing/advertising a service.
• Experience and understanding with the customer journey.
• Experience and understanding with the Employee Experience.
• Lead flow generation and understanding.
• Solid Marketing Campaign knowledge.
• Google Marketing Strategies.
  
  

Nice-To-Have Qualifications

• WordPress experience.
• CRM experience.
  
  

Competencies/Skills

• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced, dynamic environment.
  
  

Environmental Conditions And Physical Requirements

The environmental conditions and the physical requirements described below are representative of those that must be met by an employee to successfully perform the duties & responsibilities of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.

Environmental Conditions

General Office Environment: Noise level in office environment is generally quiet.

Outdoor Service Environment: Position will be exposed to various work conditions, at a variety of client settings. Indoor conditions may have dust, heat, cold, noise, etc. Outdoor conditions may include exposure to the outdoor elements, seasonal weather, damp and/or dusty locations, freezing conditions, and hot conditions. The noise level in the work environment is moderate.

Physical Requirements

If performing office duties: Employee is required to sit, stand, hear, and use hands to operate all office equipment. Employee must view computer monitors for long periods of time. Vision requirements are close vision and the ability to adjust focus. Employee occasionally will be required to lift, generally no more than 25 pounds.

At client locations: While performing the duties of the position, the employee is regularly required to stand, walk, sit, climb, bend, kneel, reach with hands and arms, crouch, crawl, twist, push/pull, lift/carry on a regular basis up to 15 lbs. throughout the day, lift/carry occasionally lift up to 50 lbs., hand, eye, and foot coordination. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The ability to swim as this position may work near swimming pools.

The job description reflects the general details necessary to describe the duties and responsibilities of the position and shall not be construed as a detailed description of all the work requirements that may be inherent in the position.