Data and Market Analyst - #9829832

Position Overview

At KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!

The Data and Market Analyst plans, develops, executes and evaluates quantitative and qualitative research studies of market, industry and prospective student trends in support of advancing enrollment marketing, communications, and admissions efforts at the University. They'll understand our university objectives and strategically analyze relevant data to help us improve marketing and enrollment initiatives, and they’ll be able to interpret large quantities of data and communicate findings to our team.

If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors. KU also offers employees educational opportunities for employees. KU also offers employees educational and professional development opportunities. KU is a great place to work!

Job Description

Data Tracking and Collection (45%)

• Utilizes multiple technology applications to collect and/or analyze data and to prepare/present results.
• Designs, develops, maintains, and documents data warehouse tables, business intelligence reporting systems, Tableau dashboards, and Slate reports and queries to meet analytical and operational needs of enrollment management leadership team.
• Conduct in-depth market research and share insights with the marketing and enrollment teams on a regular basis.
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
• Study prospective student behaviors and attitudes and market trends and write up predictions for future enrollment trends.
• Track email campaign metrics (delivery, open, click-through rates).
• Conduct competitive research and analyze benchmarking data.
  
  
  

Data Analysis and Reporting (45%)

• Prepares analyses of comparative metrics for KU and other AAU and Big 12 universities.
• Conducts analyses and provides reports of efficacy of enrollment marketing, communications, and admissions strategies, processes and procedures.
• Conducts analysis and provides reports of market and industry dynamics to influence and shape future strategy and implementation of enrollment management.
• Develops content area expertise and serve as a resource person to departmental staff.
• Present data findings and insights during department and cross-functional meetings.
• Analyze enrollment funnels and audience intent.
• Measure ROI of online and offline advertising campaigns.
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
  
  
  

Other Duties as Assigned (10%)

• Provides staff support and/or serves as member on university committees.
• Stay up to date on market trends, consumer and product research, and industry best practices.
• Work closely with enrollment and marketing teams to identify opportunities for new student acquisition.
  
  
  

Required Qualifications

• Bachelor’s in Marketing, Business Analytics, Data Science or relevant field
• Three years of experience as a Marketing Analyst, Data Analyst, Market Analyst or similar role
• Experience using analytical and strategic thinking skills
• Experience understanding and relaying complex data
• Comprehensive knowledge of statistics and experience with statistical technologies as demonstrated by application materials
  
  
  

Preferred Qualifications

• Familiarity and experience using customer relationship management software, particularly Slate.
• Experience in higher education
  
  
  

Additional Candidate Instructions

In addition to the online application, the following documents are required to be considered for this position:

• A cover letter addressing how required and preferred qualifications are met.
• Resume or curriculum vitae.
• Contact information for three professional references.
  
  
  

Incomplete applications will not be considered.

Application review begins Thursday, May 16, 2024 and will continue until a qualified pool of candidates has been identified.

Contact Information to Applicants

Dave Hunt

[email protected]

Advertised Salary Range

$70,000-$80,000

Application Review Begins

Thursday May 16, 2024

Anticipated Start Date

Monday June 17, 2024