Senior Manager, Brand Marketing - #9859115

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR is looking a Senior Brand Manager to join our team.

This role reports directly to their BODYARMOR platform Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Senior Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.

Responsibilities

Leadership:

• Leads BODYARMOR’s marketing strategy development, fueled by consumer insights, category trends, brand insights including:
• Brand Messaging & Creative
• In-store merchandising
• Influencer, ambassador, partner and sampling strategy
• Advertising & Media strategy
• Event marketing strategy
• Public Relations
• Manage timely communication of marketing initiatives & presentations to cross-functional groups: sales team, distributors, marketing teams and senior management.
• Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
• Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
  
  

Business Analytics

• Convert data into powerful action-oriented insights for growth
• Decides how to allocate resources, sets KPIs and secures business support for them
• Leads discussions with key teams to drive business opportunities
• Budget ownership, monthly reporting with ABM
  
  

Brand Positioning/Strategy

• Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
• Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
• Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
  
  

Creative

• Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
• Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
  
  

Media

• Collaborates with internal media teams to develop and execute optimal tactical media plans.
• Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
• Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
  
  

Requirements

• Bachelors degree in marketing, communications or business, MBA preferred
• A minimum of 5 years of experience in CPG brand management is ideal
• Proficient in Microsoft PowerPoint & Excel
• Proficient in Nielsen, IRI or other data tools for understanding consumption data
• Excellent project management skills, proven track record of leading complex projects with multiple senior stakeholders
• Strong financial acumen and strong business analytics
• Strong storytelling and presenting skills
• Ability to adjust in the fly and thrive in an ever changing fast-paced environment
• Ability to air travel (20% of time +/-)
  
  

Skills

Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management