Assistant Global Brand Strategy & Marketing Integration Manager

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Assistant Global Brand Strategy & Marketing Integration Manager is responsible for supporting the development and adherence to the brand's identity, positioning, and overall market presence across GM’s global markets to help drive core results. This role fosters collaboration across teams to bring efficiencies and consistency globally.

2 Openings - 1 Buick / 1 G

This individual will collaborate with and support global marketing teams serving as a key point of contact for brand strategy and product information across markets. They will represent the global perspective on strategy, tactical plans, and creative assets. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy.

The successful candidate will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision. They will support a cross-functional team in developing and maintaining the Global Vehicle Positioning and Global Product Roadmap.

This role is essential in supporting the development of strategic opportunities to position the brand as a global Tier 1 Electric Vehicle leader. The individual will seek organizational support for key brand initiatives and challenges such as sustainability efforts, long-term and five-year brand planning, and other strategic areas. They will also work closely with markets to contribute to the company’s earnings before interest and taxes (EBIT) goals while safeguarding brand standards.

 

Key Responsibilities/Accountabilities  

• Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide
• Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets
• Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope
• Participate in the Global Brand Governance process (monitor, audit, and reporting)  
• Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan  
• Monitoring and evaluation of key performance indicators ( KPI’s), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies
• Support integration and roll out of go to market plans for global markets
• Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap
• Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations 
• Support the execution of global only content defined for each initiative scope and global market needs 
• Support the integrated global market process, leveraging agency partners as required  
• Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate  
• Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team 
• Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice
• Support and foster a culture of brand advocacy among international teams 
  
  
  

Additional Job Description

ESSENTIAL QUALIFICATIONS/REQUIREMENTS 

• Bachelor's Degree in Marketing or related field  
• 5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred  
• Experience in a Global Marketing Org and/or experience working internationally 
• Preferred candidate has experience in global activations or has experience in multiple regions 
• Broad marketing skillset and ability to effectively collaborate across functions 
• Excellent written and verbal communication skills  
• Strong project management and organizational skills  
• Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones
• Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed
  
  
  

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
  
  
  

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.