Senior Acquisition Marketing Manager

About The Role

The RealReal is looking for a Senior Manager, Acquisition Marketing to join our growing team! This position reports to the Senior Director, Acquisition Marketing. This person will be responsible for leading strategy and execution across Paid Social, Influencers, Affiliate, Display and Direct Mail. This role is a key position on the Acquisition Marketing team in driving results for our growing company. You will work closely with numerous stakeholder teams including product, merchandising, creative, analytics and others on the acquisition team.

What You Get To Do Every Day

• Leads planning, management, and execution for paid social, display, influencers, affiliate and direct mail campaigns including account setup, development and implementation of strategies, campaign structure, budget management, optimizations, and invoice management
• Manages Meta and Tiktok campaigns including DPA product feeds, audience targeting, and creative recommendations/optimizations
• Acts as subject matter expert Paid Social trends and best practices and educates relevant teams
• Maintains a close relationship with Paid Social representatives to optimize performance and leverage new opportunities
• Ensures weekly and monthly paid media performance reports are delivered to Marketing and Brand partners accurately and on time
• Analyze business performance of paid media channels and make recommendations on incremental investment and improving efficiency
• Develops strategy and work with stakeholders to implement tests, participate in betas, and report out on results and develop recommendations for roll-out
• Partner with the internal creative team to test and optimize creative
  
  

What You Bring To The Role

Minimum Requirements:

• Minimum 6-8 years experience in growth/performance marketing
• 2-3 years experience mentoring team members
• Hands on management in social platforms (Meta, TikTok) and Affiliate (Impact Radius)
• Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations
• Strong attention to detail with experience in proper campaign set-up and QA, execution, and budget management
• Highly collaborative with strong communication and interpersonal skills
• Experience with advanced measurement methodology including attribution and incremental lift testing
• Proven ability to work cross-functionally
  
  

Preferred Requirements:

• Marketplace experience (buyers and sellers) preferred
• Proficiency in data visualization tools (e.g. Tableau, Looker)
  
  

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• Unlimited Discretionary Time Off (DTO)* and 10 Paid Company Holidays
• * Unlimited DTO with Manager approval
  
  

The expected salary range for this role is $141,640.00-$161,874.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.