Ecommerce Manager

Description

Headquartered in Green Bay, Wisconsin, and a pioneer in raw pet food since 2009, Carnivore Meat Company provides pets with the opportunity to lead long, vibrant, healthy lives. Carnivore does this by manufacturing ultra-premium quality, raw frozen and freeze-dried pet food and treats using the best butcher cut proteins.

From traditional favorites – beef, chicken, turkey, duck – to more innovative tastes such as ahi tuna and rabbit. Carnivore Meat Company products are free of grains, gluten, artificial preservatives, rendered by-products, fillers, flavoring, and coloring. All products are U.S.A. made and packaged in the company’s Green Bay, Wisconsin facilities. Carnivore's all-meat freeze-dried products are safe, convenient, and shelf-stable, making them ideal for traveling, training, snacking and everyday feeding, making the segment one of the fastest growing areas within pet food today.

Carnivore’s products are sold under its flagship Vital Essential brand. Vital Essentials is distributed in over 7,200 retailers today in the Independent Pet channel, and in 14 international markets. Vital Essentials is one of the fastest growing brands in the pet food industry.

Carnivore manufactures 100% of its products at its own facilities, leveraging a unique and best-in-class supply chain approach and relationships to ensure that most ingredients are frozen immediately after harvesting to lock in freshness and nutrients. The ingredients are then processed at Carnivore’s own facilities and dried using proprietary freeze dry equipment and technology.

Carnivore employs 212 associates and recently opened a new 235,000 square foot headquarters and manufacturing facility in Green Bay. The new 28-acre campus is Carnivore’s Global Headquarters and provides capacity to support its growth over the next 3-5 years.

Carnivore is constantly innovating new products, techniques, and technology to support its commitment to excellence in the raw pet food industry. Carnivore Meat Company is one of the most tenured raw pet food producers in the nation—and one of the leading private label providers of raw pet food. Carnivore has been named among the fastest growing private companies in the United States by Inc. 5000 in its annual list. Further, the company is well ranked nationally and locally among Green Bay companies.

Purpose

The eCommerce Manager will play a critical role in driving growth and optimizing performance across our ecommerce sales channels, including but not limited to Amazon, Chewy, and our DTC website. This position is responsible for managing day-to-day operations and strategic initiatives related to merchandising, product listing optimizations and SEO, promotions, conversion optimization, order fulfillment, and more. Collaborating with cross-functional teams and external partners, the eCommerce Manager ensures seamless execution across all channels and supports the overall strategy to expand our digital presence and market share.

Key Responsibilites

• Support day-to-day activities across all D2C and B2B ecommerce platforms including brand websites, Amazon, Chewy, and other 3rd party marketplaces.
• Oversee ecommerce product catalog management, including new product setups, discontinuations, and optimizations across all ecommerce channels.
• Develop and implement ongoing strategies to optimize product listings (titles, descriptions, images, keywords, etc.) for enhanced SEO and conversion optimization.
• Support the planning and execution of promotional campaigns, including but not limited to discounts, new product launches, and seasonal events to drive sales and profitability.
• Assist with eCommerce marketing initiatives across channels such as Amazon, Meta, TikTok, and more.
• Manage brand storefronts on Amazon, Meta, TikTok, and other platforms, including seasonal improvements and catalog updates to align with brand and market trends.
• Partner with the business operations team to coordinate customer order fulfillment and issue resolution for all D2C and B2B ecommerce channels and customers.
• Partner with fulfillment and business operations teams to ensure adherence to shipping SLAs and maintain optimal inventory levels.
• Reconcile promotions, credits, shortage claims, and account discrepancies, ensuring 100% accuracy.
• Track, analyze, and report on key performance metrics to identify opportunities for growth and improvement.
• Continuously optimize product listings via A/B testing to drive user experience and conversion rate improvements.
• Collaborate with internal teams (brand, operations, customer service) to ensure seamless execution of ecommerce growth initiatives.
• Manage the planning and execution of ongoing improvements to the D2C website, enhancing user experience and conversion rates.
• Monitor brand protection and enforce MAP policies, working with third parties to remove unauthorized sellers.
• Other duties and responsibilities as assigned.
  
  

Reporting Structure

• Reports to: Senior Manager, eCommerce & Growth Marketing
• Peers: Manager, Business Operations
  
  

Requirements

QUALIFICATIONS:

• Bachelor’s degree in a relevant field from an accredited university or equivalent business experience.
• 5+ years of experience managing and growing ecommerce channels.
• Experience directly managing channels such as Amazon, eBay, Chewy or other third-party marketplace platforms required.
• Experience managing D2C ecommerce platforms such as Shopify or BigCommerce required.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Strong problem-solving skills and attention to detail.
• Passion for pets and commitment to promoting high-quality pet food products.
  
  

Benefits

• 4% 401k match, medical, dental, vision, voluntary life and pet insurance, 100% company-paid life, short-term and long-term disability insurance, 9 paid holidays (including 1 floating holiday to use as you choose), PTO, employee discounts on pet food and treats, tuition and wellness reimbursement, EAP
  
  

Carnivore Meat Company is an Equal Opportunity Employer.