Marketing Director

Job Type

Full-time

Description

Looking for a visionary Senior Restaurant Marketing Manager to lead and oversee the marketing efforts for our diverse portfolio of brands. As the architect of our multi-brand marketing strategy, you'll be responsible for developing and executing impactful campaigns that drive traffic, engagement, and sales across all our restaurants.

Strategic Brand Leadership

• Multi-Brand Visionary: Develop and implement a comprehensive marketing strategy that aligns with our overall business objectives and caters to the unique identities of each restaurant brand.
• Brand Champion: Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels.
• Competitive Edge Expert: Conduct market research and competitor analysis to identify opportunities and develop strategies to differentiate our brands in the marketplace.
  
  

Marketing Leadership & Team Management

• Leadership Maestro: Lead and mentor a team of Marketing Managers, providing guidance, fostering a collaborative environment, and empowering them to achieve their full potential.
• Strategic Delegation: Delegate tasks effectively, enabling your team to take ownership of their respective brands while maintaining alignment with the overall marketing strategy.
• Performance Champion: Establish clear goals and KPIs for each brand and marketing channel, measuring performance and driving continuous improvement.
• Communication Catalyst: Foster open communication within your team and across departments to ensure everyone is aligned with marketing goals and brand initiatives.
  
  

Marketing Expertise & Channel Management

• Marketing Mastermind: Oversee all aspects of our marketing efforts, including social media marketing collaboration, email marketing, public relations, digital advertising, on-premise marketing and partnerships.
• Data-Driven Decision Making: Analyze marketing campaign performance data to identify trends, optimize strategies, and maximize return on investment (ROI).
• Content Connoisseur: Collaborate with Content Director to generate high-quality content that resonates with target audiences and showcases the unique offerings of each restaurant.
• Technology Advocate: Stay informed about the latest marketing technologies and tools, recommending and implementing solutions to enhance marketing efforts.
  
  

Requirements

You're the Ideal Candidate if You Have:

• 10+ years of experience in restaurant marketing or a related field, with a proven track record of success in multi-brand environments.
• Strong leadership skills with the ability to motivate, inspire, and mentor a team of Marketing Managers.
• Demonstrated expertise in developing and executing successful marketing campaigns (social media, email, digital advertising) for the restaurant industry.
• Exceptional understanding of brand building and brand management principles.
• Strong analytical skills with the ability to track marketing performance data and translate insights into actionable strategies.
• Excellent communication, collaboration, and project management skills.
• A passion for the restaurant industry and a deep understanding of current trends and consumer behaviors.