Event Marketing Manager

Benefits:

• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Profit sharing
• Vision insurance
• Wellness resources
  
  
  

Hello From Banger's!

So right off the bat I want to make it clear that this is an ad for an in-house Event Marketing Manager for Banger's Sausage House & Beer Garden, a restaurant/bar/event venue in Austin, Texas. But, for someone, this will no doubt be the opportunity of a lifetime, and that someone might just be you.

Primary Objective:

• The primary problem you are trying to solve is; What is the next event at Banger's and how do I ensure it's well attended?

• So, it's probably a good idea for us to define what an event is at Banger's:
• Large (2,000 people throughout the day), annual in-house events like Oktoberfest, Ren Fest, our Anniversary Party or possibly a city wide Sausagefest competition that we hold at the restaurant
• Monthly events like beer dinners, charitable activations, meat raffles or hosting a professional arm wrestling competition
• Weekly events like menu releases, beer specials, happy hours maybe even a weekly wiener dog race in the beer garden
• Offsite events like Austin Food & Wine Festival, Hot Luck Festival or when we fly to New York to accept our James Beard Award
  
  
  

Roles and Responsibilities:

• Event Promotion: So, your primary objective is to make almost everything we do at Banger s feel like an event. Meaning it s something worth talking about and worth coming to whether it s a food special or an actual large party. From there we need you to figure out how to get the word out. This includes social media posts, press releases, posting flyers around town, dropping gift baskets to local concierges, etc.
• Content Creation: The day of the event you d be expected to be there to capture content (photo/video w/ an iPhone & our in-house camera) for current and future promotion. This may mean a flexible schedule certain weeks so you can be at the event without working more than 5 days (work life balance is written into our core values).
• Third Party Vendor Manager - This is a big job for one person to tackle and we really want you to focus on the things you are great at. So there are times you'll need to hire and manage third party folks for certain jobs that you either aren't great at or don t have time for. This can include graphic designers, web designers, photographers and more.
  
  
  

Qualifications & Skills:

• Minimum 3 years of Event Production/Event Marketing/ experience in a similar industry and capacity.
• Great people skills
• Proficient in digital marketing tools and all platforms we are currently on (Instagram, Facebook, Adobe Creative Suite, ect.)
• Strong analytical and project management skills
• Excellent written and verbal communication abilities
• Good at taking pictures & editing in Photoshop or an equivalent software
• Graphic design skills are a plus but in no way a deal killer (see third party management)
• Since so much lives online these days you also need to just be generally tech savvy and proficient
• Organized & detail-oriented with a focus on producing quality work
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Core Values fit (see below)
  
  
  

HUMILITY

To know everything is to know nothing.

To be humble is to be curious. To be curious is to let go of our need to be right.

We're grateful for our mistakes because we view failure as our greatest teacher. We learn from our failures by leaning in and taking our 100% responsibility.

We lead through acts of service because we know nothing in the organization is beneath anyone in the organization. The phrase that's not my job has no place here. We are stronger together. No one can do this alone.

TRUTH

We seek it & we speak it

We seek the best ideas & decisions, free from ego or attachment. We confront reality head on.

We speak our truth by leaning into candor. We understand other people's truth by leaning into curiosity.

We seek justice by taking time to understand before we act. We encourage the respectful questioning of anything we do, regardless of title or tenure.

GRIT

We work hard, with purpose

Grit lies at the intersection of passion & perseverance. So do we. We are self starters who know the difference between being helpful and being a hero.

Our commitment to accountability means we stay in our lanes, but we gladly drop everything to lend a hand.

We believe life is for living so we create healthy boundaries. We play as hard as we work & prioritize what's most important. We strive for balance but we handle our shit.

JOY

We are hellbent on making the world a better place, one person at a time

We are serious people who don t take ourselves too seriously. We are positive people who choose to take a charitable view of others and ourselves.

We take responsibility for the way we feel & the energy we bring into the world. We embrace every moment as an opportunity to feel joy & fill the cups of those around us.

Our commitment to hospitality allows us to create environments & experiences that help people to be fully present, conscious & joyful.

HUMANITY

Above all else, we are human beings

To be human is to be imperfect. We all falter. We all fail. We pick each other up when we fall.

To be human is to be exceptional. We hold ourselves & each other to our extraordinarily high standard. That standard is doing whatever it takes to meet our full potential, every day.

We are kind & we are loving. We do good. We give back. We see you. We hear you. We promise to do our best to understand you.

So, now that I've told you about the job, allow me to introduce myself and the organization. My name is Ben Siegel and I'm the owner of Banger s Sausage House & Beer Garden. As our name implies, Banger's is a sausage house and beer garden located on Rainey Street in Downtown Austin, Texas. We opened our doors in 2012, and we finished a large expansion on the lot adjacent to us at the end of 2018. We are now home to the largest draft beer system in the state of Texas with 202 individual lines, a beer cellar for aging beers, a pickling facility, a meat curing facility, a smokehouse, and a small-scale meat processing facility for whole animal butchery and fresh sausage production. The whole compound doubles as a live music and private event venue with a standing room occupancy of 1,800 people.

For years I headed up our marketing efforts with a rotating group of misfits and mischief makers (aka the people that worked in the restaurant). None of us were marketing professionals but we did our best and had a good time.

Well, it's time for this stagnant phase of our marketing journey to end and for the next chapter to begin. We are ready to pass the reins off to a marketing pro that can build off of the foundation we ve already built to allow our restaurant and our brand to grow to that next level. The other big shift here is having our marketing focus shift from content creation to event promotion. This is a significant shift that I hope is captured in this ad.

So if this all sounds good please shoot your resume along with a note telling us a little bit about yourself and what about this ad you found appealing. We will take some time to review and if we think there s a good fit, we'll reach out about next steps and take it from there. Looking forward to hearing from you.