Dental Marketing Coordinator

Job Title: Dental Marketing Coordinator

Position Type: Hybrid / On road- in Office /

Job Type: Full Time / M-F, Weekends as needed

Salary: $55,000-$67,000 annually

Travel: 60%-70%

*Experience working in Dental Practice is a plus!*

Job Summary

The Marketing Coordinator is responsible for planning, organizing, directing, and developing marketing initiatives and patient outreach efforts to meet both short-term and long-term business development goals. This role oversees communications, media, and advertising to effectively promote the practice and its services, ensuring a positive representation to patients, referral partners, employees, and the community.

Responsibilities

• Develop marketing plans, sales strategies, and outreach for business development.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Assist in the planning and execution of print advertising campaigns. Manage social media platforms and increase business reviews on platforms such as Google.
• Manage social media platforms and marketing communications
• Collaborate with the dental management team to develop marketing materials and support sales initiatives.
• Utilize Google Analytics and other tools to track and analyze marketing performance.
• Support product management by providing market insights and feedback.
• Create new business opportunities through partner relationship programs
• Maintain practice website and optimize digital presence
• Plan and attend community and patient events to promote the practice
• Daily travel within Maryland, West Virginia, and Virginia for marketing activities
• Support team-building events and other practice initiatives
• Always maintain the highest level of confidentiality to HIPAA standards.
• Adhere to strict safety guidelines and procedures to OSHA and office standards.
  
  

Qualifications

• Bachelor's degree in marketing. Comparable experience may be considered to substitute for all or part of the required education at management's sole discretion.
• (2-3) years of experience in marketing coordination. In the areas of online and digital marketing as well as in person marketing.
• Must be flexible and understand that job duties may change from time to time and that this individual may be asked to assist in other areas of the office.
• Must excel in forward thinking in order to anticipate the needs of the doctor as well as challenges for the practice as a whole.
• Familiarity with performance marketing strategies, including SEO, SEM, and social media advertising.
• Organized, motivated, committed, and self-directed.
• Must have drivers license and reliable vehicle.
  
  

Benefits

• Medical
• Dental
• Retirement
• Life insurance
• Vision insurance
• Paid time off