Director Market Strategy

Overview

The Director of Market Strategy and Business Development will support the Chief Operating Officers in the strategy and growth of the Markets and each COO’s division. This role will be responsible for leading Market Strategy Program Directors to support each Market in becoming or maintaining their role as the market leader while staying aligned with the System strategy.

There are three openings:

• Des Moines
• Cedar Rapids, Dubuque & Quad Cities
• Fort Dodge, Sioux City & Waterloo
  
  

Why UnityPoint Health?

• Commitment to our Team – We’ve been named a Top 150 Place to Work in Healthcare 2022 by Becker’s Healthcare for our commitment to our team members.
• Culture – At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and unwavering belief in doing what's right for the people we serve.
• Benefits – Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in.
• Diversity, Equity and Inclusion Commitment – We’re committed to ensuring you have a voice that is heard regardless of role, race, gender, religion, or sexual orientation.
• Development – We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience.
• Community Involvement – Be an essential part of our core purpose—to improve the health of the people and communities we serve.
  
  

Visit us at UnityPoint.org/careers to hear more from our team members about why UnityPoint Health is a great place to work. https://dayinthelife.unitypoint.org/

Responsibilities

Strategy and Business Development

• Participates in preparatory exercises necessary for system strategic planning and facilitates the strategic planning for their market(s)
• Working thought leader who is responsible for supporting Market Presidents on campus design, suite of services outside of the system service line leadership, CON support,
• Responsible for validation of market intelligence, new business opportunities, keeping strategies in alignment with system services
• Responsible for building in depth knowledge of market dynamics, market relationships, and JVs
• Prepares necessary market hospital and market level analysis to support planning process
• Influences the market and hospital components of the short- and long-range strategic plan for UnityPoint Health
• Builds business plans in partnership with intelligence and finance function, as needed
• Collaborates with key leaders to build and maintain a Market view of long-range facility planning and inform the system plan
• Acts as a business partner for Market Presidents and Market Senior Teams on growth and business development initiatives across their market(s)
• Ensure growth and business development plans are systemically sound and not siloed
• Proactively identify and build business cases for new or expanded growth opportunities in collaboration with COOs
• Ensure collective vision and strategy across Market(s) are in alignment with the system and ensure their service to Market Presidents and Senior Teams is highly effective
• Partners with Market Physician Liaisons integrate business plans, enhance network utilization, and supports other key metrics that support strategic growth
• Proactive identify opportunities for cross-regional collaboration to drive efficiency, growth, and long-term sustainability
• Leads market scanning, research, and investment recommendations
• Regularly monitor annual plan performance metrics to support Market Presidents and Market Senior Teams
• Has the potential to manage 1 other Program Director or Program Manager.
  
  

80%

Regulatory, Industry, and Organizational Monitoring

• Maintain expert level knowledge of changing trends within the healthcare industry, specifically the hospital division
• Maintain knowledge of legislation, payor shifts, and consumer behavior changes and how they impact the hospital division
• Continuously monitor best practices and strategic moves made by disruptors or other reputable healthcare organizations
• Leverage Strategy Intelligence function, when necessary
• Lead team that conducts ongoing research in clinical, business, and regulatory trends and environments that impact or influence the hospital division and/or UnityPoint Health.
• Lead team to assist in the development and presentation of Certificate of Need materials to support or oppose new or expanding services within our markets.
  
  

10%

Qualifications

Education:

Bachelor’s degree in healthcare administration, business or related discipline required

Master’s in healthcare administration, Master’s in business administration, or other healthcare related degree

Experience:

Minimum 5 Years’ Experience In Healthcare

10 years’ experience in healthcare; 1+ years’ experience leading hospital strategy; 1+ years of hospital/healthcare growth and transaction experience

• Area of Interest: Business Professionals;
• FTE/Hours per pay period: 1.0;
• Department: System Strategy;
• Shift: Weekdays;
• Job ID: 154802;