VP, Customer Value Marketing

E2403776-19

Job Description

Role Summary/Purpose:

The Consumer Engagement team delivers tangible, incremental, and differentiated value to our customers through marketing strategies and experiences that deepen relationships and loyalty. The VP, Customer Value Marketing position plays a critical role in crafting customer facing marketing strategies, campaigns, and assets that drive increased engagement aligned with Synchrony growth goals and initiatives. The ideal candidate will be an expert customer marketer who thinks big, effectively manages many projects, builds credibility with stakeholders to move initiatives forward, is energized by the unknown, and is willing to dive into organizational complexities to build solutions that deliver best-in-class customer experiences. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Lead SYF Consumer Engagement marketing for Synchrony’s offer platform, Marketplace, and select new opportunity areas to drive greater loyalty with prospects and existing customers at the Synchrony level
• Lead Marketplace marketing strategy and execution to drive SYF customers to the site and maximize site impact
• Collaborate cross-functionally to develop SYF offers program marketing strategy including offer constructs, targeting and segmentation, calendarization, creative development, channel strategy, and personalized and operationally complex marketing curriculums to reach SYF customers
• Develop resources, guidelines and templates for how teams across the Growth organization should solicit, construct and message offers
• Create and implement offers and experience learning plans to understand drivers of conversion and profitability, and continuously optimize
• Track and monitor industry and competitor Marketplaces and customer engagement innovations around customer Growth areas to inform future opportunities and ideas
• Develop and maintain business case studies and regularly share out results within Growth organization to ensure ongoing participation and engagement with other marketing teams
• Perform other duties and/or special projects as assigned.
  
  

Qualifications/Requirements

Bachelor's degree; OR in lieu of degree, high school diploma/GED and 10+ years of marketing experience, preferably in financial services or credit card industry.

6+ years of marketing experience to include:

3+ years of experience in a marketing leadership position (analytic and creative) with significant exposure to consumer facing programs/products.

Experience with digital marketing and personalization to create 1:1 customer marketing experiences

1+ years of expertise with A/B testing and marketing and financial KPI measurement

1+ years of experience managing an agency and budget management

1+ years of experience in the financial services industry, especially offer platforms

Travel

Desired Characteristics

• 1+ years of experience with Cosmos, Workfront and other SYF execution platforms a plus
• Customer Focus: keeps the SYF customer top-of-mind and delivers solutions that meet and exceed their needs
• Outstanding Communicator & Partner: proactive, interested, collaborative, does not settle for the status quo, willingness to brainstorm and learn
• Effective Influencer & Thought Leader: Rallies and inspires indirect teams around a common vision to drive results
• Dependable Achiever: Works with a sense of urgency and has a strong desire to deliver every day
• Detail and Regulatory Oriented: maintains high standards of excellence, aspires for flawless execution and understands the importance and impacts of working in a highly regulated environment
• Creative Thinker: track record of creative problem solving and developing transformative ideas that challenge conventional thinking to drive innovation
  
  

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  
  

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
  
  

Job Family Group

Marketing