Marketing Strategist

Description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

Highly analytical marketer focused on market development, responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting hospital and system-wide marketing efforts including special events, openings, and market research; implementing social networking and new media strategies in conjunction with the web team to generate leads and grow the business; and supporting Hackensack Meridian Health's branding strategy and initiatives.

Responsibilties

A day in the life of a Marketing Strategist at Hackensack Meridian Health includes:

• Design and implement marketing strategies aligned with business targets.
• Set specific marketing goals.
• Develop digital campaigns to increase web traffic.
• Analyze sales and marketing metrics.
• Forecast market trends.
• Research market to identify new opportunities.
• Generate innovative ideas to promote our brand and our products.
• Address advertising needs.
• Ensure brand consistency through all marketing channels.
• Use customer feedback to ensure client satisfaction.
• Liaise with internal teams and ensure brand consistency.
• Establish a strong, long-term web presence.
• Excellent knowledge of marketing fundamentals.
• Good leadership, team player and interpersonal skills.
• Ability to work with and manage external partners.
• Perform other duties as assigned.
  
  

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree or equivalent in a related field - Marketing, Advertising, Communications or Business.
• Minimum 5 years of marketing experience.
• Strong grammar skills are non-negotiable.
• Proven ability to understand business issues.
• Excellent communicator: well-spoken with excellent writing skills.
• Independent self-starter with a sense of urgency and a strong desire to consistently advance the goals of the organization.
• Strong multiple project management skills with an affinity for consistently producing high-quality work.
• Customer focused with a passion for customer service.
• Experience evaluating and assessing internal and external client needs and market needs, and transforming them into actionable marketing plans/campaigns. Establish a strong, long-term web presence.
• Excellent knowledge of marketing fundamentals.
• Good leadership, team player and interpersonal skills.
• Ability to work with and manage external partners.
  
  

Education, Knowledge, Skills And Abilities Preferred

• Master degree or equivalent in a related field - Marketing, Advertising, Communications or Business.
• Prior healthcare experience.
  
  

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!