Brand Manager, Omnichannel Marketing

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retailer digital media, CPG shopper marketing is an exciting landscape of innovation. The role of Brand Manager, Shopper Marketing Walmart, (individual contributor) plays a key role in accelerating Kimberly-Clark’s engagement with shoppers. The Brand Manager guides our critical agency partnerships and implements new measurement approaches. In this exciting role, you will influence across key stakeholders to ensure “win-win” partnerships between retailers and Kimberly-Clark.

In This Role You Will

• Lead in delivering the annual omni-channel marketing plans for Kimberly-Clark at Walmart
• Activate, analyze and optimize Search and Display Media on retailer sites: develop strategies, plan, allocate budget, and drive execution and analyze and optimize for performance
• Influence retailer media teams to develop customized products / media properties that help deliver brand / category strategies
• Lead the development and execution of differentiated, omni-channel Shopper Marketing with Walmart across retailer assets, including digital product content, retailer media and personalization programs, and fulfillment option programs
• Build strategic relationships and acts as Marketing liaison to Walmart, understands priorities, process & requirements, share thought leadership, drive program sell-in
• Partner with Sales, Insights and Digital teams to identify barriers and opportunities with Walmart, in order to develop win-win programs for brands, shoppers and Walmart
• Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category Leadership and other functions to support Joint Business Planning and program execution
• Analyze data and communicate about marketing program impact, lessons learned and ideas for continuous improvement
• Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute analytical plan and achieve program success metrics
  
  

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree and 6+ years of experience in Sales or Marketing
• Prior CPG experience
• Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address
• Ability to lead, collaborate, communicate and influence across the organization and with retailers
• Ability to think and act strategically and to drive commercial planning and execution
• Excellent creative thinking and problem-solving skills
• Strong project management skills and analytical capabilities
• Domestic travel requirements: 20%
  
  

Preferred

• Previous experience working Retail Media and/or Paid Search roles
  
  

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or [email protected] for assistance. You must include the six digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Primary Location

Rogers Sales Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time