Strategic Analytics & Measurement Analyst

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!

HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

The Strategic Analytics & Measurement Analyst is responsible for leading strategy-based analytics centered around the customer. This role involves identifying emerging trends, conducting exploratory research, influencing audience and geo targeting, and delivering strategic recommendations to key stakeholders.

Key Responsibilities:

• Collaborates closely with marketing strategy to refine and elevate foundational strategies
• Utilizes profiling, segmentation, and statistical methodologies to uncover key performance relationships and insights
• Formulates hypotheses, gathers and analyzes data, interprets results and their implications, and recommends next-step actions
• Contributes to the strategic measurement framework by developing Marketing KPIs and objectives, analyzing data trends to identify anomalies, and presenting insights to business partners
• Analyzes business trends, market conditions, and the competitive landscape to guide strategic planning
• Conducts general customer, product, and geo-based analyses to inform long-term marketing strategies
  
  

Qualifications

• A bachelor's or an advanced degree in an analytics-oriented discipline preferred (Analytics, Statistics, Economics, etc.)
• Professional experience in analytics and knowledge of Marketing principles are highly desired
• Proficiency in SQL, Python, or SAS, or an ability to readily acquire proficiency based on experience with comparable programming/querying languages
• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS
• Extremely articulate in written and oral communication, including developing presentations to various levels of leadership
• Experience with data storytelling and producing reports using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, PowerBI, etc)
• Ability to build relationships that enable close collaboration and alignment across the team, multiple departments and external vendors