Director of Marketing

At OrthoCor Medical, we are dedicated to revolutionizing the healthcare landscape through innovative medical devices and solutions. We pride ourselves on our commitment to excellence, collaboration, and customer-centricity. We are currently seeking a dynamic and experienced

Director of Marketing to lead our marketing initiatives and drive our growth strategy.

As the Director of Marketing, you will play a pivotal role in shaping our marketing strategies and ensuring the successful commercialization of our products. You will lead cross-functional teams, analyze market trends, and maintain a deep understanding of our customer needs. If you are a results-driven leader with a passion for the medical device industry, we want to hear from you!

Key Responsibilities:

• Strategic Leadership: Develop and execute strategies to exceed sales, distribution, and marketing objectives on a monthly, quarterly, and annual basis.
• Market Analysis: Utilize qualitative and quantitative data to identify market needs and trends, translating insights into actionable business opportunities.
• Cross-Functional Collaboration: Work closely with R&D and other departments to lead projects through the product development lifecycle to commercialization.
• Customer Advocacy: Assess customer satisfaction and serve as the “voice of the customer” within the organization.
• Market Research: Identify research needs and gather customer feedback through diverse methodologies.
• Competitive Monitoring: Keep a pulse on the competitive landscape to strategically position our products for maximum differentiation and revenue growth.
• Industry Engagement: Manage the company’s presence at scientific, technical, and business conferences and meetings.
• Key Opinion Leader Development: Create initiatives to recruit KOLs, establish referral networks, and drive sales growth.
• Physician Collaboration: Engage with physicians to understand their needs, solicit feedback, and organize advisory board discussions.
• Advocacy and Awareness: Enhance treatment option awareness within key physician societies through events and initiatives.
• Payer Relationships: Foster relationships with KOL advocates to secure favorable payer contracts.
• Market Knowledge: Maintain in-depth knowledge of the market, competitive landscape, and clinical environment related to Caerus Corp products.
• Clinical Positioning: Understand competitive therapies, review clinical evidence, and implement evidence-based selling strategies.

Minimum Qualifications:

• Bachelor’s degree in Business, Engineering, Marketing, or a related field (MBA preferred).
• Minimum of 5 years of sales and/or marketing experience in the medical device industry.
• Previous people management experience is a plus.
• Proven track record in bringing products to market through effective commercial launch planning and execution.
• Experience in supporting core teams and marketing plans for new product development.
• Strong leadership skills with the ability to drive cross-functional results.
• Willingness to travel up to 35% to maintain engagement with KOLs, clinical sites, and attend industry meetings.

Additional Skills:

• Strong financial acumen and analytical skills for data-driven decision-making.
• Excellent communication and presentation skills.
• A collaborative team player with the ability to motivate others and build positive relationships across departments.
• Strong organizational skills with the ability to manage multiple priorities and meet tight deadlines.
• Proficiency in Microsoft Office and related software.

Why Join Us

At OrthoCor Medical, you will have the opportunity to make a significant impact on our marketing strategy and contribute to the advancement of healthcare solutions. We offer a competitive salary, comprehensive benefits, and a collaborative work environment that encourages innovation and professional growth.

OrthoCor Medical is a business unit of Caerus Corp. Caerus Corp. is headquartered in Blaine, MN, a developer, manufacturer and marketer of innovative medical devices for both the human and veterinary medical space.