Paid Media Specialist

Does building and scaling paid media campaigns excite you? Do you want to play a pivotal role in shaping the future of a fast-growing, innovative start-up? Do you love bringing a message to market, transforming creative ideas into captivating content, and using data-driven insights to fuel your success?

Grantify is on the lookout for a dynamic Paid Media Specialist to help lead the strategic direction and execution of our paid media efforts. As Paid Advertising becomes an even bigger part of our marketing strategy, particularly with our expansion into the US, this role is key to driving our growth. Working closely with our Marketing Manager Vinnie, you’ll use your deep expertise in paid media to craft, execute, and optimise campaigns across various platforms, ensuring they align with business objectives and fuel our success.

Your mission

As the Paid Media Specialist, you’ll:

• Strategy Development: Create and lead comprehensive paid marketing strategies across multiple platforms (Google, Meta, LinkedIn etc.).
• Cross-Channel Campaigns: Oversee the integration of Paid Media campaigns with broader marketing efforts such as SEO, email, and content.
• Budget Responsibilities: Collaborate with the wider marketing team on the Paid Media budget.
• Creative Growth Campaigns: Develop and implement creative ad strategies focused on growth and lead generation, ensuring campaigns are aligned with sales objectives and designed to convert prospects into customers.
• Advanced Analytics & Reporting: Use advanced analytics tools to track performance, optimise campaigns, and deliver insights based on key metrics such as ROAS, CPL, and other KPIs.
• Vendor/Partner Management: Maintain strong relationships with ad platforms and third-party tools.
• Innovation & Testing: Stay ahead of the curve by exploring new ad platforms and emerging technologies to keep Grantify at the forefront of paid media innovation.
  
  

Why You’ll Love Working Here

At Grantify, your work will have a tangible impact, and your successes will be clear. Here’s how you’ll see the difference you make:

• Contributing to our Paid Media Strategy: You’ll have high responsibility for paid media strategy across major platforms, driving our growth in the UK and the US markets.
• Directly Impact Revenue: Your campaigns will play a key role in fueling business growth, with a direct line to revenue results and customer acquisition.
• Innovate and Experiment: You’ll have the freedom to innovate, test new ad platforms, and adopt emerging technologies to keep us ahead of the competition.
• Influence Business Decisions: Your insights and performance reporting will influence key leadership decisions, allowing you to contribute to Grantify’s broader marketing strategy.
• Drive Efficiency: Your expertise in budget management will ensure every dollar is allocated efficiently, maximizing ROI across all campaigns.
• Collaborate with Experts: You’ll work closely with Vinnie and other team leaders, combining your paid media expertise with their knowledge to create highly effective, cross-channel marketing efforts.
• Build a Global Presence: With Grantify’s rapid expansion, you’ll help scale our campaigns internationally, growing your skills and expertise in a dynamic, fast-paced environment.
  
  

You won’t just be executing tasks; you’ll be a key player in driving the success and future of Grantify’s marketing efforts.

Who You Are

You’re passionate about paid media and driven by results. You have:

• Extensive experience managing large-scale, multi-channel paid media campaigns with high budgets.
• Advanced analytical skills, including proficiency with tools such as Google Analytics, Google Tag Manager, and attribution models.
• The ability to think strategically, crafting long-term paid media strategies that align with business goals.
• A strong track record in managing significant ad spend efficiently to maximise ROI.
• Deep knowledge of major ad platforms (Google Ads, Meta Ads, LinkedIn, etc.) and associated tools.
• Excellent stakeholder management skills, reporting to senior leadership and collaborating across departments to align paid media with broader marketing initiatives.
  
  

Your Background

• Proven track record in paid media management, leading large-scale campaigns across various platforms.
• Demonstrated ability to develop innovative, growth-focused ad creatives that drive lead generation and sales rather than just clicks or brand awareness.
• Expertise in analytics and reporting, with the ability to translate data into actionable insights.
• Experience in managing budgets, agencies, and external partners, with a focus on driving performance.
  
  

Note: This position is remote-based, and applicants must be based and have the right to work in the United States of America.

Perks & Benefits

Competitive Compensation: Attractive salary. This will be disclosed via email once you apply.

Generous Leave Allowance: 33 days annual leave (including state holidays)

Health and Wellbeing: Private medical insurance for your well-being.

Work from Home Support: $1,500 setup budget for a comfortable and efficient workspace.

Social Connectivity: Quarterly socials for camaraderie and shared experiences. We run a company-wide social. Last year we all went to Barcelona This year, it was Rome!

Enhanced Parental Leave: Support during significant life moments.

About Grantify

We are a dynamic generative AI start-up that has rapidly grown from a 2-person founding team to a vibrant workforce of over 100, with a strategic expansion into the US market. On average over the past three years, Grantify has doubled in size annually, earning recognition as the 46th fastest-growing company in the UK for 2024.

Our unique AI grant writing platform has successfully raised over $150 million for start-ups, helping businesses across various industries secure substantial government funding, reaching up to seven figures. We simplify the complex landscape of government grants and funding opportunities, enabling technology enterprises to access funds eight times faster than the industry average. We are proud of our 4.8 rating on TrustPilot, reflecting our commitment to exceptional service and results.

Looking ahead, we have ambitious plans to raise $1 billion in funding and become the number one funding launchpad globally. Join us on this exciting journey and be a part of our innovative team shaping the future of funding opportunities.

Hiring Process

• Apply
• Screening Call with a member of our Talent team (30mins)
• Initial Interview with some members of our Marketing team (30mins)
• A timed take-home task
• Final Interview with members of the Marketing team (60mins)
  
  

Our Commitment to Diversity

At Grantify, we believe in fostering an inclusive environment where diversity is celebrated. We encourage applications from people of all backgrounds and are committed to building a team that reflects a variety of perspectives and skills.

Ready to make an impact? Apply today and help us shape the future of funding opportunities!