Senior Growth Marketing Manager

About The Role

The RealReal is looking for a hands-on Senior Manager of growth marketing to scale our online programs on search/shopping, paid social, display and online video. Reporting to the VP of Acquisition Marketing, you will be focused unlocking potential on proven and new platforms to maximize new customers and revenue. This role is a key position on the Acquisition Marketing team in driving results for our growing company. You will work closely with numerous stakeholder teams including product, merchandising, creative, analytics and others on the acquisition team.

What You Get To Do Every Day

• Lead planning, management, and execution of all SEM/PPC/Shopping, paid social and display campaigns on Alphabet platforms including account setup, development and implementation of spend strategies, campaign structure, budget management, daily bidding, and invoice management
• Build and execute a robust SEM & Shopping strategy including 6 to 18 month strategy on planned initiatives and expected business impact
• Continuously manage spend to goals on deployment and ROI with limited variance on our programs on search/shopping, google display and Youtube video leveraging the latest and best features in-platform
• Actively manage relationships with platform teams and internal product and technology teams to ensure our account set-up is optimized and data passback are accurate and have high up-time in a timely manner
• Proactively update customer acquisition strategy on search, shopping and Google platforms to meet evolving business goals on customer segments and product mix targets
• Collaborate with SEO team to cross-share insights and improve performance of both SEO and SEM
  
  

What You Bring To The Role

Minimum Requirements:

• Minimum 5 years experience in growth/performance marketing, etc
• 2-3 years experience mentoring team members
• Hands on management on Google Ads and social/video platforms
• Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations
• Strong attention to detail with experience in proper campaign set-up and QA, execution, and budget management
• Highly collaborative with strong communication and interpersonal skills
• Experience with advanced measurement methodology including attribution and incremental lift testing
• Proven ability to work cross-functionally
• Google Adwords certified
  
  

Preferred Requirements:

• Marketplace experience (buyers and sellers) preferred
  
  

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• Unlimited Discretionary Time Off (DTO)* and 10 Paid Company Holidays
• * Unlimited DTO with Manager approval
  
  

The expected salary range for this role is $141,640.00-$161,874.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.