Marketing Manager

Purpose of Job

To develop, build and maintain Newegg's product presence and business outside existing markets.

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database and display advertising campaigns.
• Take ownership to grow the e-commerce channel with a laser-focus on new customer acquisition and conversion.
• Develop customer segmentation and lifecycle marketing plans
• Establish our product positioning, messaging, and outline our key points of differentiation
• Monitor performance KPIs for changes in trends, share insights and make recommendations to the marketing team.
• Act as an advocate and champion for the business unit to build company-wide awareness and educate internal organizations.
• Configure and use website/marketing analytics and testing platforms to measure the performance of experiments
  
  

Job Requirements

• Bachelor's degree in business, marketing, or related field.
• 3+ years relevant job experience in product marketing, performance marketing or business management.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Good written and oral communication skills.
• Strong organizational and time management skills.
• Must have a high level of creativity.
• Excellent attention to detail.
• Highly organize and can function with minimal guidance.
• Ability to multi-task.
• Be able to work under pressure and excel at managing timelines.
  
  

Essential Mental & Physical Function

Mental Functions:

Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.

Physical Functions:

Sitting required 90% of the time. Walking and standing required 5% of the time respectively. No heavy lifting required. Constant working on a computer.

Office cubicle environment with minimal exposure to the environment or health hazards.

Supervisor Responsibilities

N/A

Language Skills

English

Work Environment

Office

Travel Requirements

☒ Yes with 30% of the time