Communications Specialist

ABOUT US:

Our mission at Santa Cruz Bicycles is to make the best bicycles and to have fun doing it. Since 1994, we’ve been doing just that, and finding unique and innovative solutions for everything from suspension design to manufacturing processes along the way. We are a global organization and one of many premium brands in the Pon Bike portfolio, the largest bike company in the world. We are humble but proud of our heritage, built on our commitment to quality products and our most valued asset, talented people who are invited to be themselves and enhance our distinctive and evolving workplace culture.

ABOUT YOU:

As the Communications Specialist, you will represent Santa Cruz Bicycles to North American media outlets, develop the communication tools for a global team, and support your team members in creating assets and content for various channels.

Your goal is to ensure the Santa Cruz Bicycles brand exposure and representation is high quality. You will be the main point of contact for North American media liaisons - maintaining a database of contacts, developing new relationships, fielding media inquiries, managing events, and facilitating 1:1 discussions and group press camp activities.

You will also produce copy including retailer newsletters, consumer newsletters, website copy, promotional language, training materials, press releases and social media captions and comments. As a global brand, the materials produced must be translated so communication and cultural context with the global team is critical to increase distribution worldwide.

WHAT DOES YOUR DAY JOB LOOK LIKE?

• Create content for multiple channels, including but not limited to: Customer newsletters, Athlete newsletters, Retailer newsletters, Advertisements and YouTube descriptions
• Create copy for web page content updates (e.g., homepage, product descriptions)
• Work with Global Marketing teammates to ensure consistent messaging and vibe worldwide, deliver assets for them to use (e.g., copy, links, digital assets)
• Collaborate with the Communications team on, for example, social media campaigns and posts, assist with the schedule of content and ensure it is executed to brand standards
• Create new and maintain existing relationships and communication with Media
• Keep the database updated with all necessary information about media relationships
• Organize, execute and attend high-quality press camps and media activations
• Create ongoing reporting of existing earned media value, and make recommendations for priority, inclusion/exclusion, and the expansion of the media landscape
• Research and coordinate media ad buys
• Lead annual media relations planning and execution in alignment with New Product Introductions, brand stories and annual Marketing Playbook
• Ensure the circulation of products to media in collaboration with the regional marketing teams
  
  

WHAT YOU BRING TO THE TABLE:

• 7+ years in a Marketing Communications role including copywriting and PR
• Experience in the outdoor industry, bike industry is preferred
• Bachelor’s Degree from an accredited university is preferred
• Exquisite communication skills with the ability to communicate professionally in person and online with media, athletes, the general public and co-workers
• Experience in event logistics and ability to provide a high-quality hospitality experience
• Advanced mountain bike product knowledge
• Experience with mountain bike fit, suspension set-up, maintenance and mechanics
• Ability to lead or join mountain bike rides with media
• Ability to travel up to 20% of the time around the United States and Canada
• Must have a clean driving record and the ability to drive up to 8 hours a day
  
  

LANGUAGE SKILLS: Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.

PHYSICAL DEMANDS FOR THE ROLE: The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.

Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use of hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and/or crawl, pull, talk and hear. The employee must lift and/or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.

SALARY RANGE: This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $75,000 - $100,000.