VP of Sales & Marketing

Lutheran Life Villages is a non-profit, senior living community. We are innovative, involved with the community, and are committed to the development and engagement of our employees. We serve our residents, their caregivers, and our employees with compassion and respect for independence, wellness, and spiritual life.

The Vice President of Sales and Marketing directs the marketing and sales programs for the organization. This position shall provide leadership for the sales and marketing functions of the organization through strategy development, market analysis and relationship management. Additionally, the position is responsible for reporting and analyzing all relevant data for the sales and marketing processes. This individual will collaborate with leaders to manage all supporting sales, training and administration activity to ensure achievement of sales and occupancy goals.

Essential Job Functions (include, But Not Limited To)

• Collaborate with the executive team to define the sales and marketing strategy, setting clear goals, targets, and KPIs aligned with the company's overall objectives.
• Lead and oversee the sales team, providing guidance, support, and coaching to drive sales performance and meet or exceed sales targets.
• Develop and implement effective sales strategies, pricing models, and incentive programs to maximize revenue.
• Develop and execute, in coordination with marketing agency, comprehensive marketing plans and campaigns to increase brand awareness, generate leads, and drive customer acquisition.
• Oversee the creation of compelling marketing collateral, digital marketing initiatives, advertising campaigns, and public relations efforts.
• Conduct thorough market research and analysis to identify new business opportunities, emerging trends, and competitive threats.
• Cultivate and maintain strong relationships with key clients, partners, industry influencers, and stakeholders to expand the company's network, drive customer satisfaction, and foster strategic alliances.
• Develop and manage the sales and marketing budgets, ensuring effective allocation of resources and delivering ROI on marketing expenditures. Provide accurate sales forecasts (attrition and pipelines), performance reports, and analysis to the executive team.
• Collaborate with all interdisciplinary departments to ensure branding and messaging is consistent in all communication.
• Foster a collaborative and results-driven culture, promoting innovation and excellence within the team.
• Evaluate and implement relevant systems and software to streamline processes, optimize efficiency, and enhance sales and marketing effectiveness. Manage team through CRM, digital analytics, and other metrics provided.
  
  

We are looking for someone with a bachelor's degree in marketing, business, or social sciences with a minimum of five years of experience in a director sales and marketing role at the community level and/or regional sales experience.

To be successful in this role you should have the following skills and strengths:

• Proficient skills in Office Word, Excel, and Customer Relations Management software.
• Demonstrated written and oral communication skills with individuals and groups.
• Demonstrated numerical ability to evaluate statistics, for planning and budgeting.
• Demonstrated organizational ability to plan and control the total activity of the facility and its personnel.
• Demonstrated capacity to recruit and retain exceptional people for key positions.
• Public relations abilities to communicate all aspects of the organization.
• Demonstrated skills in conflict management, with flexibility to adapt quickly to crisis situations.
• Demonstrated capacity for team building.
  
  

Lutheran Life Villages is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.