CRM Specialist

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs' mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation's cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you're interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is looking for a CRM Specialist to report to our Sr. Manager, Regional Marketing. This person will build, execute, track, and measure email and SMS marketing campaigns for Sunnyside* to drive demand and loyalty. At the specialist level, this position will collaborate with cross-functional teams including brand marketing, creative, and e-commerce teams. Ideal candidates will have previous CRM experience within an e-commerce/B2C environment.

CORE JOB DUTIES

• Deploy consumer-facing CRM and SMS campaigns to increase Sunnyside* consumer value and brand love
• Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
• Collaborate with multiple cross-functional partners (Creative, Ecommerce, Data, etc.) to meet company goals
• Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
• Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
• Ensure compliance with CAN-SPAM and state/store-level regulations
• Other duties as assigned
  
  

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• Bachelor's degree in Marketing, Communications, or related field
• 1-2 years' experience working directly in email marketing (B2C/retail based preferred)
• Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
• Strong analytical and data storytelling skills. Google analytics experience is a plus
• Experience with creating and maintaining automated workflows (experience with Litmus is a plus)
• Experience with developing and executing A/B tests
• Experience working with Customer.io, MailChimp or a comparable email marketing platform
• Strong copywriting/copy editing skills with proficiency in AP Style
• Exceptional execution and organizational skills
• Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment that may include periodic shifts in focus or direction, allowing you to showcase your ability to adapt and pivot quickly
• Familiarity with GDPR (General Data Protection Regulation)
• Experience with Tableau is a plus
• Passion for the cannabis industry is a plus
• Remote work schedule
• Infrequent domestic travel
  
  

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

COMPENSATION

In accordance with any local and state compensation laws, the estimated range of compensation is $54,000-$66,000. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience and other relevant factors. For questions about this please discuss with your recruiter during the interview process.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
  
  

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act ("CCPA") Notice to Applicants:

Please read the California Employee Privacy Notice ("CA Privacy Notice") regarding Sunnyside* and its affiliate Cresco Labs' policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting [email protected]

Reporting a Scam:

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career's pages.

We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.

If you are in doubt, please contact us at [email protected] with questions.