Senior Manager Sales Operations

Resource Label Group, LLC is a leading full-service provider of label and packaging solutions with a diverse product offering which includes pressure sensitive labels, shrink sleeves, RFID/NFC technology, sustainable product solutions, scent activation technology, pharmaceutical packaging and fulfillment services. Resource Label provides products and services for the food, beverage, chemical, household products, personal care, nutraceutical, pharmaceutical, medical device, and technology industries. With locations across the U.S. and Canada, Resource Label Group provides national leadership and scale to deliver capabilities, technologies, systems, and creative solutions that customers require.

As the Senior Manager of Sales Operations, you will be the strategic driver behind Salesforce optimization and the architect of key sales processes. Reporting to the Senior Director of Sales Enablement, you will act as the subject matter expert (SME) for Salesforce across the sales organization, ensuring that the CRM is not only optimized but also aligned with the company’s growth and go-to-market strategies. This role emphasizes thought leadership in building our Salesforce platform to provide optimal value to the organization.

Responsibilities

Salesforce Thought Leadership:

• Serve as the Salesforce SME, providing visionary leadership on how to leverage Salesforce to drive business success.
• Stay ahead of Salesforce updates, new releases, and industry trends, ensuring the organization is utilizing the most advanced and effective features that align with our business objectives.
• Lead initiatives to continuously improve Salesforce functionality, including automation, integrations, and user experience, to maximize value for the sales team.
• Partner with other leaders to drive Salesforce-related innovations that align with long-term business strategies.
  
  

Sales Process Strategy & Design

• In alignment with the Sales Enablement leader, lead the design and ongoing refinement of scalable sales processes that improve operational efficiency and drive revenue growth.
• Act as the architect of end-to-end sales processes, ensuring consistency in deal progression, pipeline management, and data quality.
• Work cross-functionally with sales, marketing, and finance teams to ensure that processes are aligned with broader organizational goals.
  
  

Optimization Of Salesforce As a Strategic Asset

• Oversee the Salesforce Administrator, ensuring best practices are followed in terms of data maintenance, configuration, workflows, and automation.
• Drive the development of customized Salesforce solutions that meet the unique needs of the sales organization, enabling faster and more informed decision-making.
• Ensure that Salesforce data integrity and hygiene are maintained, allowing for accurate reporting and forecasting.
  
  

Data-Driven Process Improvement

• Use data insights from Salesforce to continually refine and optimize sales processes, identifying bottlenecks and areas for improvement.
• Build and maintain robust reporting and analytics frameworks to track KPIs, pipeline health, and forecasting accuracy.
• Provide regular reporting and data-driven insights to the Senior Director of Sales Enablement and sales leadership, highlighting areas for strategic focus.
  
  

Enablement & Training

• Lead efforts to enhance Salesforce adoption and proficiency across the sales team through targeted enablement programs and continuous training.
• Work closely with the Senior Director of Sales Enablement to develop training materials that focus on best practices in Salesforce usage and process optimization.
• Create and deliver training sessions to sales teams, ensuring they have the tools and knowledge to maximize Salesforce's value.
  
  

Cross-Functional Collaboration

• Act as the primary liaison between sales operations and other departments (marketing, finance, IT) to ensure Salesforce is integrated with other business-critical systems.
• Bring recommendations and solutions for streamlining data processes and system integrations to reduce lag time in critical reporting
• Collaborate with product and IT teams to implement integrations and advanced tools that enhance sales productivity.
• Partner with the Senior Director of Sales Enablement to ensure that sales tools and processes align with evolving go-to-market strategies.
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
• 5-7+ years of experience in sales operations or Salesforce CRM management, with a focus on Salesforce administration and optimization.
• Extensive experience in Salesforce leadership and process design; Salesforce Admin or Advanced Admin certification preferred.
• Proven track record of implementing and optimizing sales processes within Salesforce to drive efficiency and revenue.
• Strong data analytics skills, with the ability to translate complex data into actionable insights.
• Excellent communication skills, with the ability to influence and educate stakeholders at all levels of the organization.
• Experience leading cross-functional teams and managing Salesforce administrators or sales operations specialists.
• A passion for process and technology innovation and the ability to act as a change agent in driving CRM best practices.