Marketing Associate

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education challenges, including teacher recruitment and retention, student learning acceleration, ongoing teacher coaching and development, long-range strategic planning, and school equity audits. K12 Coalition came together when passionate educators with deep experience as teachers, school leaders, and high-level district administrators saw a genuine need for something better. Our divisions include iteach, Passage Preparation, Teaching Channel, Insight Education Group and Lavinia Group.

About iteach

iteach is a competency-based educator preparation program helping to fill the void the nation faces with the unprecedented teacher shortage. iteach enables paraprofessionals, substitute teachers, and others seeking to become teachers to get the affordable, time-saving education they need to become licensed. Our program combines the convenience of online learning with a full year of face-to-face mentorship during a teaching residency. Notably, iteach is the only non-university educator preparation program to achieve accreditation from the Council for Accreditation of Educator Preparation (CAEP).

About Passage Preparation

Passage Preparation has curated a network of experienced educators who have partnered with us to develop comprehensive courses that mirror the actual exam. The experiences in the course are designed to solidify candidates’ understanding of the content and increase their confidence. Our courses embed opportunities to practice formative assessments and summative assessments. We maintain engagement throughout the content with instructional activities that support mastery of complex concepts. We keep teachers at the center of our work, and because of that, we make sure that our courses are not only affordable but also a high-quality resource for licensure exams.

Location: While this role can be performed remotely, candidates based near our iteach office in Denton, TX, may have a logistical advantage due to proximity to the office and potential travel requirements.

Travel: For remote candidates, this role may require up to 15% travel to our Denton, TX office, where the iteach division is located, for in-person collaboration and team meetings. Additionally, occasional travel to our other K12 offices in Charlottesville, VA, and Eagan, MN may be needed for team offsites and broader company events. Travel will vary depending on business needs and team priorities.

The Opportunity

We are seeking a motivated Marketing Associate to join the team. This role plays a key part in supporting customer engagement and growth for both iteach and Passage Preparation, two of K12 Coalition’s divisions, contributing directly to addressing the national teacher shortage. The Marketing Associate will be responsible for executing the team’s marketing strategies, ensuring that projects are completed efficiently and align with the broader marketing goals. This position provides the opportunity to collaborate across both divisions, assisting in the execution of marketing campaigns, completing assigned tasks, and supporting day-to-day marketing operations to ensure initiatives run smoothly.

This position is part of a small, collaborative marketing team, reporting to the Senior Director, Marketing and working closely with the Marketing Manager and Social Media and Content Marketing Associate.

What You’ll Do

Project Management & Execution

• Execute day-to-day tasks that ensure marketing campaigns, public relations initiatives, and operations are completed on time and align with strategic goals.
• Create and manage project management processes to evaluate marketing capacity and ensure timely completion of marketing projects, including assigning tasks, managing approvals, and tracking progress.
• Provide regular updates to the Senior Director of Marketing regarding team capacity and project status.

Website & Digital Performance

• Perform basic website updates, including content management, SEO optimization, and landing page creation.
• Collaborate with the web development team to ensure the site is optimized for lead generation and user experience.
• Monitor website performance and implement improvements as needed.
• Create and manage unique URLs and tags for campaign performance tracking.

Collaboration & Vendor Management

• Work with vendors and enterprise resources to manage the completion of assigned tasks.
• Collaborate with internal teams to support the development, distribution, and upkeep of sales and B2B marketing materials.

Marketing Materials & Events

• Organize, manage, purchase, and distribute materials for events and conferences within a specified budget.

Other Duties

• Support the team with additional tasks and responsibilities as needed to help meet evolving organizational goals and objectives.

Qualifications

• Bachelor’s degree in a related field.
• 2+ years of experience as a Marketing Associate, Marketing Assistant, or a related role.
• Demonstrated ability to organize and manage marketing campaigns to support business goals.
• Experience with Google Analytics, SEO tools, and Marketing Automation Platforms like HubSpot.
• Strong knowledge of marketing tools, techniques, and best practices.
• Experience in the education sector or with education-related products is a plus.

Who You Are

You take ownership and demonstrate initiative – You are a motivated team player and self-starter, ready to contribute to your team’s goals with a collaborative and solutions-oriented mindset.

You are a natural storyteller and content creator – Skilled at using words, images, and audio to craft compelling narratives, you have a deep understanding of how to create content that captivates and engages an audience.

You are an effective communicator with the ability to build and sustain relationships – You communicate effectively, ensuring your ideas are accessible to diverse audiences, both verbally and in writing.

You are a self-motivated and skilled problem-solver – Both creative and analytical, you’re proactive, resourceful, and able to work independently. You adapt quickly to changing priorities and environments, continuously seeking solutions and improvements.

You are an agile project manager – You think and act strategically, demonstrating strong attention to detail and multitasking abilities. Highly organized, you manage projects effectively while responding to the business’s evolving needs.

Compensation Range

The compensation range for this position is $47,000 - $55,000.

Why Work with Us

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, short phone interview, hiring manager interview, candidate exercise, final interview and reference check.

Equal Employment Opportunity and Commitment to Diversity

At K12 Coalition, we are driven to build and sustain a culture of respect, belonging and inclusion. Our DEI committee includes team members across the company that drive grassroots change through affiliated team resource groups, unconscious bias training, and Equity Triads for continuous dialogue.

We operate with the deep belief that our world, our schools, and our team are made stronger by respecting, listening to, and amplifying the voices of the communities we serve and the world around us. Therefore, our curricular offerings, our work as a team, and our work with schools, reflect a diversity of perspectives, backgrounds, and experiences. We aspire to deliver services, products, and practices that are deeply rooted in equity for all children. We are committed to building a diverse team to contribute to this work.

We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply.

K12 Coalition will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our HR team directly at [email protected].