Manager, Lifecycle Marketing (Remote Considered)

ABOUT OnX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional "Basecamps" to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven't lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we're hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

What You Will Do

onX is seeking a Manager of Lifecycle Marketing with a passion for the customer journey. You will lead a cross-functional team of Marketing Managers and shape the future of our mid-funnel marketing programs. These programs include execution in native onboarding flows, in-app messaging, email, and push notifications. Connecting with outdoor enthusiasts who use the onX apps every day, you'll be able to immediately see the impact of your work and help us advance our mission of inspiring others to find their own adventures off the beaten path. This position will report to the Head of Lifecycle & Marketing Automation.

As an onX Manager of Lifecycle Marketing, your essential job duties and responsibilities will look like:

• Make great marketers better. You'll support your team with individual goal-setting, professional development, and mentoring.
• Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting.
• Work directly in automation tools (Braze, mParticle, Amplitude). You will regularly review and participate in architectural discussions for mid-funnel automation. You will be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs.
• Collaborate with product, paid media, brand, business intelligence, and engineering teams.
• Act as a leader of mid-funnel performance analysis.
• Generate customer insights through in-app behavior analysis.
• Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging.
  
  

What You'll Bring

• A minimum of three (3) years of experience directly managing marketers
• A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs
• Mobile app marketing experience
• Considerable experience with marketing automation
• A passion for growing happy, productive teams and fostering career growth for those you support.
• A passion for understanding and improving customer journeys
• Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)
• Ability to effectively partner with Product Teams to develop programs by cohorts to improve personalization, and create tailored messaging streams
• Ability to formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis
• Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
• A shared passion for and ability to demonstrate onX's Company Values
• Permanent US work authorization is a condition of employment with onX.
• Must be available for travel to a corporate office in Montana periodically.
  
  

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience with direct-to-consumer marketing programs
• Experience working with Braze, Branch, Amplitude, Tableau
• Experience in marketing technology management such as CDP's and multichannel messaging platforms.
• Experience with project management tools Asana or Jira
• Experience with design tools (Adobe, Figma, etc.) a plus
• Familiarity with HTML/CSS3/Javascript
• Passion for the outdoors; understanding of the outdoor industry is preferred
  
  

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, "Basecamp," or "Connection Hub".

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX's Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
• Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
• Connection Hubs: onX's Connection Hub locations are smaller, emerging communities of distributed team members.
• Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.
  

How You'll Be Compensated

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $110,000 to $150,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

What We're Offering You

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual "Get Out, Get Active" funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays
  
  

Performance Essentials

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected].

Position open until filled.



At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

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