Social Media Manager - Remote

Position: Social Media Manager

Location: Remote (USA-based)

Job Type: Full-time

Experience: 5+ years in social media strategy, campaign management, ad spend optimization, and content creation

About The Role

We are looking for an experienced Social Media Manager to lead our paid social media efforts. This is a great opportunity for someone who is passionate about social media, advertising strategy, and creating impactful content. This role requires expertise in managing high-performing campaigns and ensuring all content aligns with brand guidelines.

If you're a pro at ad spend optimization, A/B testing, and audience segmentation, with the design skills to create engaging visual content, we'd love to hear from you!

What You'll Do

Manage Ad Campaigns: Develop, launch, and optimize high-impact social media ad campaigns across platforms like Facebook, Instagram, Google Ads, and TikTok.

Ad Spend Strategy: Oversee a six-figure annual ad budget, ensuring cost-efficiency and a strong ROI.

Create Compelling Content: Design and produce on-brand visuals and multimedia content that aligns with brand guidelines.

Collaborate on Creative Direction: Work closely with design and marketing teams to craft cohesive, visually appealing ad creatives and social content.

Use Data to Drive Decisions: Track performance using advanced analytics tools and make real-time adjustments to meet KPIs.

Audience Targeting: Build, test, and refine custom audience segments based on data insights for targeted outreach.

Work with Teams: Collaborate with marketing, content, and other teams to align organic and paid strategies with business goals.

What You Bring

5+ years of experience managing paid social media campaigns and creating impactful content.

Strong expertise with platforms like Facebook Ads Manager, Instagram, TikTok, and Google Ads.

Experience in graphic design, using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.

Proven ability to manage budgets and improve key metrics like CPC, CPA, and ROAS.

Advanced knowledge of audience segmentation, conversion tracking, and pixel implementation.

Skilled in social media management tools (e.g., Rallio or similar).

Ability to clearly communicate data insights to non-experts.

A passion for keeping up with the latest digital marketing trends and platform changes.

Who You Are

You have a proven track record of delivering successful social media campaigns and creating engaging content.

You're both analytical and creative, blending data-driven insights with on-brand design.

You thrive in a fast-paced environment, managing multiple projects with ease.

You take initiative, work independently, and stay aligned with company goals.

How To Apply

Ready to make an impact? Please submit your resume, a portfolio showcasing your campaign results and content designs, and a brief cover letter explaining why you're a great fit for this role. Only applicants who meet the experience requirements and submit all requested materials will be considered.

Employment Type: Full-Time