Team Lead - Digital
Entravision
Date: 1 week ago
City: McAllen, TX
Contract type: Full time
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Team Lead - Digital
McAllen, TX | Full Time
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
Responsibilities
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to Sr. Manager, Client Services, Sales
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Team Lead - Digital
McAllen, TX | Full Time
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
Responsibilities
- Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
- Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
- Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize ongoing campaigns for various clients
- Assign work to your team of traffickers or junior campaign managers.
- Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest innovations in paid search tactics and features
- Ensure all deliverables meet our service level agreements
- Bachelor degree / Student in marketing, business or equivalent work experience.
- 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
- Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
- Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
- Excellent communication skills. Client-facing experience desired.
- Google Ads certification a plus.
- Exhibit strong attention to detail and comprehensive follow through
- Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
- Work efficiently, are dependable and have an entrepreneurial spirit
- Team player who helps contribute wherever needed
- Ability to thrive in fast paced, dynamic environment
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to Sr. Manager, Client Services, Sales
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
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