Director/Vice President Brand & Product Marketing Merillat
Cabinetworks Group
Date: 1 week ago
City: Livonia, MI
Contract type: Full time
Job Description
Drive Merillat brand and product strategy and execution including brand marketing, go to market initiatives, lead gen, and product development.
Principal Functional Responsibilities
Full or Part Time
Full time
Cabinetworks Group (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
Drive Merillat brand and product strategy and execution including brand marketing, go to market initiatives, lead gen, and product development.
Principal Functional Responsibilities
- Lead the brand and product team for the Merillat brand and product lines.
- Achieve revenue, profit and key performance indicator objectives established for brand portfolio via marketing & product initiatives.
- Establish and bring to life brand positioning and value proposition. Work with internal and external agencies to develop creative materials to support launch, consumer marketing touch points, and lead generation initiatives.
- Lead business case development and gate presentations for all new brand and product initiatives.
- Partner with channel strategy, sales, engineering and program management to ensure delivery of new products & brand marketing initiatives on-time, on-spec and on-budget.
- Be the voice of the Merillat brand and customer throughout the organization. Drive customer research efforts in partnership with channel marketing and sales.
- Support definition of pricing strategy in partnership with sales, marketing, pricing and finance teams.
- Manage, train, provide performance feedback and assign duties of direct reports to ensure productivity, efficiency, and effectiveness.
- Bachelor’s degree
- 10 years marketing and/or product management experience
- Demonstrated strong business acumen and knowledge of industry and competitive trends.
- Ability to think strategically with supporting analytical skills.
- Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
- Excellent verbal and written communication skills with the ability to interact with internal and external customers.
- Excellent project management skills including leading cross-functional teams.
- Demonstrated successful leadership, including personnel and organization development.
- Ability to travel up to 50%.
- MBA.
- Familiarity with the cabinet industry and product.
- Familiarity with dealer, home center and/or designer channel.
Full or Part Time
Full time
Cabinetworks Group (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
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