Marketing Director Strategic Accounts

Klein Tools is a dynamic, fast-paced and results driven company dedicated to launching hundreds of innovative products each year. Are you ready to make an impact?

Perks for you include:

• Paid Vacations & Holidays
• Profit Sharing & Matching 401(k)
• Health Insurance (Medical, Vision, & Dental)
• Discounts on Klein Tools products
• Education and Professional Development Assistance
  
  

As the Strategic Accounts Marketing Director, you will be responsible for strategic development and execution of marketing plans for key retail, wholesale and distributor accounts. In this role, you will partner with the VP Marketing to drive the over-arching strategy for elevating Klein Tools’ brand with key accounts, responsible for activating major product launches and leading in-store, digital and event marketing activities to create world class B2B customer and end-user consumer experiences. You will cultivate partnerships with marketing contacts within key accounts, leveraging the brand’s national content calendar to build customized marketing plans relevant to account product strategies. Additionally, in partnership with sales leadership, you will overhaul and own sell-in strategies to communicate the brand’s product priorities and demand creation strategies during the sales process.

To be successful in this role you will need a combination of brand and product marketing experience, as well as strong presentation, planning, budgeting and organizing skills. You will leverage communication and leadership skills to powerfully influence teams across functions toward a common goal.

• Develop, proactively communicate and execute ongoing wholesale retail/wholesale/distributor marketing strategy and calendarized plans, overseeing all marketing activities for key accounts.
• Own the relationship with external account marketing teams, driving development of relevant product marketing plans and content calendars aligned with the brand’s integrated marketing calendar to drive strategic business priorities.
• Strategically lead in-store and digital marketing initiatives for key accounts, driving strategy and collaboration with direct reports and cross-functional leaders (Sales, Online Marketing, Product Marketing, Creative, etc.) to optimize the omnichannel consumer experience.
• Overhaul the sales tools creation process, identifying impactful priorities; create briefs for and ensure timely execution of high-impact sales tools targeted to key accounts within tight timelines.
• Maintain and report on in-store and digital retail marketing budget, driving budget strategy and adherence cross-functionally and with vendor partners.
• Lead team responsible for promotions and events, creating and leading strong culture and team environment, enabling high performance and advocating for continued professional growth in team.
• Oversee Event Marketing Manager to deliver new product launch & brand engagement strategies for B2B trade shows and other events.
• Prepare for and travel to key account sales and marketing meetings as required.
• Oversee marketing planning for Sales Meetings; plan key sales meeting activities with stakeholders and partner with VP Marketing to execute production and presentation initiatives.
• Evaluate channel marketing activities and leverage insights to continuously improve consumer engagement/conversion solutions.
• Gather stakeholder feedback to enhance processes and boost efficiency with 3rd party vendor partnerships, taking business needs to RFP as required.
  
  

Job Qualifications

Bachelor’s degree in Marketing, Communications or related discipline with at least 8 years of relevant experience; at least 2 years’ experience as a People Leader.

Ability to effectively collaborate cross-functionally with Product, Marketing, Creative Sales, and Finance teams to drive change and deliver on initiatives. Demonstrated ability to build and manage retail marketing budget with forecasting accuracy. Brand and product marketing, digital marketing experience. In-store/retail marketing experience (visual presentation, promotions). Trade show and event marketing experience. Project management proficiency. Ability to work quickly and accurately under pressure and within time constraints. Demonstrated critical thinking and analytical skills are required; ability to apply systems knowledge to troubleshoot and to analyze new issues is critical. Must be a self-starter, able to work independently with a proactive working style. Excellent verbal and written communication skills, presentation skills. Proven leadership experience with ability to attract, retain, motivate, and develop teams.

Physical Demand Requirements

Occasionally required to stand, walk or sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move objects up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Travel Requirements

This position will travel as required, roughly 25-30% of the time, to meet with key accounts, walk regional stores and attend relevant events. Some night and weekend work required.

Your main focus:

• Quality
• Customer Obsession
• Innovation
• Ownership
• Teamwork
  
  

Klein Tools is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For candidates with disabilities and needing assistance, please email us at [email protected].

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