Digital Marketing Coordinator

We are looking for a highly motivated and detail-oriented Digital Marketing Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for coordinating and executing digital marketing strategies and campaigns across various online platforms. This role requires a deep understanding of digital marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams. The Digital Marketing Coordinator will play a crucial role in enhancing our online presence, driving traffic to our website, and generating leads. Key responsibilities include managing social media accounts, creating and optimizing content, analyzing performance metrics, and assisting with email marketing campaigns. The successful candidate will have a strong background in digital marketing, a passion for staying up-to-date with industry trends, and the ability to adapt to a fast-paced environment. This is an excellent opportunity for someone looking to grow their career in digital marketing and make a significant impact on our company's success.

PURPOSE

The Digital Marketing Coordinator will be responsible for coordinating and executing digital marketing strategies and campaigns across various online platforms. This role requires a deep understanding of digital marketing principles, excellent communication skills and the ability to work collaboratively with cross-functional teams. The Digital Marketing Coordinator will play a crucial role in enhancing our online presence, driving traffic to our website, and generating leads. Performs related work as required.

Essential Functions And Responsibilities

The following duties are typical for this job. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Coordinate and execute digital marketing campaigns across various platforms.
• Manage and grow social media accounts.
• Create, edit, and optimize content for websites, blogs, and social media.
• Analyze and report on the performance of digital marketing campaigns.
• Assist with the development and execution of email marketing campaigns.
• Collaborate with the design team to create visually appealing marketing materials.
• Conduct keyword research and optimize content for Search Engine Optimization (SEO).
• Monitor and respond to online reviews and comments.
• Stay up-to-date with digital marketing trends and best practices.
• Assist with the management of paid advertising campaigns.
• Coordinate with external vendors and agencies as needed.
• Support the marketing team with various administrative tasks.
• Develop and maintain a content calendar.
• Track and report on website traffic and user engagement metrics.
• Ensure all digital marketing efforts align with the overall marketing strategy.
• Identify opportunities for improving digital marketing efforts.
• Conduct competitor analysis and market research.
• Assist with the planning and execution of marketing events.
• Provide support for other marketing initiatives as needed.
  
  

Minimum Education & Experience Required To Perform Essential Functions

• Bachelor's degree in Marketing, Communications, or a related field.
• One (1) to three (3) years of experience in digital marketing or a related role.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in social media platforms and management tools.
• Experience with content management systems (CMS) and email marketing platforms.
• Knowledge of SEO and SEM techniques.
• Proficiency in Microsoft Office Suite and Google Analytics.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Knowledge of marketing automation tools is a plus.
  
  

Mental And Physical Competencies Required To Perform Essental Functions

• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Attention to detail and a high level of accuracy.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Ability to adapt to a fast-paced and changing environment.
• Strong interpersonal skills and the ability to build relationships.
• Passion for marketing and staying current with industry trends.
  
  

ENVIRONMENTAL ADAPTABILITY

• Prolonged periods of sitting at a desk and working on a computer
• May have occasional visits to a job site which would require periods of standing, walking and/or climbing stairs
  
  

EQUIPMENT/TOOLS

• Laptop Computer
• Phone system
  
  

Baker Group is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Baker Group will consider reasonable accommodations for qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the Employer.