Integrated Communications & PR Manager
Dairy Queen
Date: 1 week ago
City: Bloomington, MN
Contract type: Full time
Job Description
As a key member of the Integrated Marketing Team, the Integrated Communications & PR Manager oversees Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ), from ideation through execution. The Manager develops a strategic vision that drives awareness, affinity and equity for the Dairy Queen brand, products, charitable programs and strategic initiatives. Additionally, the Manager collaborates with integrated marketing staff and cross-functional teams to develop campaigns, and ensures these campaigns are effectively communicated across the Dairy Queen system.
Responsibilities include building and managing a Public Relations calendar and budget to drive traffic into our 4,500+ U.S. franchisee locations; planning and executing campaigns that ensure our brand maintains relevance among key audience targets; and leading publicity-driving events with measurable value, which garner positive impressions for Dairy Queen. This individual partners with celebrities, content creators, Dairy Queen Crew and other influencers to tell the Dairy Queen story in creative, innovative ways. The Manager provides direction to an external PR firm, develops a media relations strategy, builds relationships with key members of the media, manages PR-related media inquiries, and occasionally serves as brand spokesperson.
Primary Accountabilities
Develop related strategies and plans:
Oversee Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ).
Partnering with the Director, Campaign & Advertising as well as the Vice President of Marketing Communications, develop a public relations strategic vision, goals and plans. Build and manage a year-round Public Relations calendar and campaign budget to promote the Dairy Queen brand and drive traffic into our 4,500+ U.S. franchisee locations.
Establish launch and publicity strategies for timely and culturally-relevant product initiatives. Drive strong sales during key seasonal periods.
Work closely with other members of the Integrated Marketing Communications team and the larger U.S. Marketing team to complement and support mutual projects, plans and goals. Champion and lead integrated campaign projects as needed.
Develop media relations strategy, seeking high-level placements in print, broadcast and online media. Build and strengthen relationships with key members of the media.
Work with a range of influencers to create content, generate editorial coverage, and garner third-party endorsements and credibility for DQ products and campaigns.
Other Duties
Create and execute multi-media public relations events and campaigns with measurable value.
Run a production shoot related to content creation for various marketing and earned media activations, upholding the DQ Brand throughout all copy, content, design and product standards.
Manage media inquiries and interview requests other than those related to Crisis Management and Brand Protection matters, which will be addressed by the Director of Corporate Communications.
Develop and deliver compelling messaging and proof points to use in publicity materials, franchisee presentations, executive updates, interview prep, and more.
Lead and direct external PR firms to develop programs and activities to obtain positive brand impressions for DQ products. Challenge PR firms to strategically implement fresh, innovative public relations ideas and tactics.
Lead and direct all press releases related to Public Relations initiatives, ensuring copy is positioned correctly and is creative, descriptive, ensuring as many media impressions as possible.
As appropriate, speak on behalf of the IDQ Brand for public relation related purposes. Proactively prepare company executives for PR-related events in which they will participate, as well as PR-related speaking engagements.
Monitor brand mentions in media. Monitor, analyze and communicate PR results on a quarterly basis.
Maintain a keen understanding of industry trends affecting IDQ and our consumers.
As a key member of the Integrated Marketing Team, the Integrated Communications & PR Manager oversees Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ), from ideation through execution. The Manager develops a strategic vision that drives awareness, affinity and equity for the Dairy Queen brand, products, charitable programs and strategic initiatives. Additionally, the Manager collaborates with integrated marketing staff and cross-functional teams to develop campaigns, and ensures these campaigns are effectively communicated across the Dairy Queen system.
Responsibilities include building and managing a Public Relations calendar and budget to drive traffic into our 4,500+ U.S. franchisee locations; planning and executing campaigns that ensure our brand maintains relevance among key audience targets; and leading publicity-driving events with measurable value, which garner positive impressions for Dairy Queen. This individual partners with celebrities, content creators, Dairy Queen Crew and other influencers to tell the Dairy Queen story in creative, innovative ways. The Manager provides direction to an external PR firm, develops a media relations strategy, builds relationships with key members of the media, manages PR-related media inquiries, and occasionally serves as brand spokesperson.
Primary Accountabilities
Develop related strategies and plans:
Oversee Public Relations and Influencer Marketing efforts for International Dairy Queen (IDQ).
Partnering with the Director, Campaign & Advertising as well as the Vice President of Marketing Communications, develop a public relations strategic vision, goals and plans. Build and manage a year-round Public Relations calendar and campaign budget to promote the Dairy Queen brand and drive traffic into our 4,500+ U.S. franchisee locations.
Establish launch and publicity strategies for timely and culturally-relevant product initiatives. Drive strong sales during key seasonal periods.
Work closely with other members of the Integrated Marketing Communications team and the larger U.S. Marketing team to complement and support mutual projects, plans and goals. Champion and lead integrated campaign projects as needed.
Develop media relations strategy, seeking high-level placements in print, broadcast and online media. Build and strengthen relationships with key members of the media.
Work with a range of influencers to create content, generate editorial coverage, and garner third-party endorsements and credibility for DQ products and campaigns.
Other Duties
Create and execute multi-media public relations events and campaigns with measurable value.
Run a production shoot related to content creation for various marketing and earned media activations, upholding the DQ Brand throughout all copy, content, design and product standards.
Manage media inquiries and interview requests other than those related to Crisis Management and Brand Protection matters, which will be addressed by the Director of Corporate Communications.
Develop and deliver compelling messaging and proof points to use in publicity materials, franchisee presentations, executive updates, interview prep, and more.
Lead and direct external PR firms to develop programs and activities to obtain positive brand impressions for DQ products. Challenge PR firms to strategically implement fresh, innovative public relations ideas and tactics.
Lead and direct all press releases related to Public Relations initiatives, ensuring copy is positioned correctly and is creative, descriptive, ensuring as many media impressions as possible.
As appropriate, speak on behalf of the IDQ Brand for public relation related purposes. Proactively prepare company executives for PR-related events in which they will participate, as well as PR-related speaking engagements.
Monitor brand mentions in media. Monitor, analyze and communicate PR results on a quarterly basis.
Maintain a keen understanding of industry trends affecting IDQ and our consumers.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Entry Level Manufacturing (Aerospace Industry)
Consolidated Precision Products Corp,
Bloomington, MN
1 week ago
Make Your Career in Aerospace Manufacturing!Sign-on Bonus Up to $2,000.Are you ready to join a fast-paced, collaborative environment and build a rewarding career in manufacturing? Consolidated Precision Products (CPP) is a sand-casting foundry that specializes in complex aerospace and defense products. We are looking for talented individuals to join our team.1st shift: 6-2:30 pm2nd shift: 3PM-11:30PMMonday- FridayStarting Wages$22.00/hour We will...
Solar Estimator 2
ECSI System Integrators,
Bloomington, MN
1 week ago
ShareShareEmailTweetShareCompany OverviewHunt Electric is 100% employee owned and connected by our core values providing the perfect blend of big-company stability, resources, and opportunities, with the tight-knit team culture, creative spirit, and customer loyalty of a local business.We are moving our headquarters to Eagan in 2025! This role is based at our current HQ in Bloomington but will move to Eagan...
MES Specialist
Onto Innovation,
Bloomington, MN
2 weeks ago
Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps...
