Performance Marketing Manager

Performance Marketing Manager

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. 

Come help shape the growth of Johnson Outdoors by managing the global performance marketing strategies for our iconic outdoor brands in Fishing, Watercraft, Camping and Diving! 

The person is this role leads and optimizes performance marketing strategies in paid search, social, display, and other channels to drive high converting, profitable campaigns.  They will drive DTC revenue through full-funnel global paid media campaign performance, meeting or exceeding KPI targets. 

Key Responsibilities:

• Strategy development: Oversees the development and execution of DTC performance marketing strategies and plans for all JO brands to achieve business results. Aligns with BUs on annual plans and expected results; partners with media agency to drive high converting, profitable campaigns, recommend key performance indicators (KPIs) for each funnel tactic, and set performance targets for marketing campaigns.
• Planning: Lead the media planning process, which includes partnering with Brand Management teams to deliver annual GTM/Marketing plan briefings, target consumer identification, and campaign plans (e.g., new product launches, etc.) to agencies and cross-functional teams.
• Campaign Briefings: Contribute to the campaign briefing process by collaborating with Brand Management on the development and delivery of campaign briefs to external agencies and internal teams (e.g., Content Marketing)
• Budget & forecasting: Supervises budget management, key tactics, and spend for paid media plan, along with channel forecast and budget recommendations; partners with agency to adjusts tactics based on shared learning and opportunities.
• Learning plan: Develops clear testing and measurement roadmap to optimize campaigns for better performance (includes A/B testing, audience segmentation, retargeting, and placement); collaborates with internal and external teams to manage.
• Analytics: Analyzes campaign performance to identify trends, insights, and areas for improvement. Closely monitors KPIs and metrics (e.g., CTR, CPC, ROI, ROAS) to evaluate campaign effectiveness, optimize underperforming campaigns, and maximize ROI.
• Relationship management: Owns relationships with media agencies, relevant media partners, and performance marketing technology vendors (including product feed management), suggesting new vendors as fit. Hold agencies accountable to performance targets.
• Performance reporting: Establishes a cadence of performance reporting using KPI dashboards. Shares campaign performance with management and BUs, offering actionable insights.
• Campaign management support: Oversees campaign management and ad account management by team members and agencies, ensuring progress on goals and timelines.
• Cross-functional Collaboration: Collaborates with teams such as content marketing, integrated marketing, merchandising, product, and sales teams to ensure a cohesive and integrated approach. Partners with Brand Management and Sales (for promotions) to evaluate opportunities to improve campaign effectiveness, and conversion.
• Performs other duties as assigned.

 

Supervisory/Management Responsibility:  

• Manages, controls, and/or recommends budgets within approved guidelines.
• Coaches and mentors
• In partnership with human resources, performs human resources responsibilities for staff which includes but is not limited to the following: hiring and terminating employees, promotions/pay adjustments, staff development, performance evaluations, resolution of employee concerns and disciplinary counseling.

 

Knowledge & Background Requirements:

• Typically requires a Bachelor’s degree in marketing, business management or equivalent.
• Typically requires a minimum of 7 years of progressively responsible performance marketing and/or paid media experience.
• Performance-driven and seasoned in driving profitable DTC eCommerce paid media campaign execution for multiple brands simultaneously
• Proven experience managing and optimizing campaigns on Google Ads, Meta Ads Manager, TikTok Ads Manager, and other digital platforms
• Experience building and analyzing performance marketing campaigns, preferably in a seasonal business and/or durable consumer goods
• Strong proficiency using data analysis tools such as Google Analytics.
• Excellent understanding of paid social, paid search, display, and other digital marketing channels and tactics
• Strong organizational skills to manage multiple projects simultaneously.
• Demonstrated leadership skills and abilities to manage, guide/coach and successfully lead internal and external teams, partners, and processes.
• Experience managing multiple external agencies which includes budgets, timelines, and oversight of performance targets.
• Demonstrated experience and skills in executing, analyzing, optimizing, and reporting on campaigns.

 

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

 What you will receive:

• Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at [email protected] to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak™; Carlisle paddles; Minn Kota fishing motors, batteries, and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)