Manager, Artist Content (Urban)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Interscope Records is seeking a Manager, Artist Content (Urban) to support and guide the artists on our urban roster in creating engaging social media content. This role focuses on helping artists navigate trends, maximize engagement on short-form video platforms, and develop their unique voice across social channels. The ideal candidate is passionate about urban music culture, deeply immersed in platform trends, and skilled at translating those insights into actionable content strategies for artists.

How You’ll CREATE

• Content Strategy: Guide artists in developing social media content strategies
  
  

that align with their brand and resonate with audiences on platforms like TikTok,

Instagram, YouTube Shorts, Snap, and Twitter/X.

• Trend Identification: Stay ahead of platform trends, memes, and viral
  
  

challenges, and share real-time insights with artists to inform their content.

• Creative Collaboration: Work closely with artists to brainstorm, plan, and
  
  

execute content ideas that highlight their personality and music while leveraging trends.

• Platform Expertise: Advise artists on platform-specific best practices to
  
  

maximize reach and engagement (e.g., format, timing, captions, and hashtags).

• Performance Monitoring: Track the performance of artist content and
  
  

campaigns, providing feedback and optimization strategies to increase impact.

• Education & Empowerment: Empower artists with the tools and knowledge
  
  

needed to confidently manage their social media presence and engage

authentically with fans.

• Collaboration: Partner with digital marketing and creator marketing teams to
  
  

align artist content with larger campaign objectives.

• Influencer Insights: Provide artists with recommendations for influencer
  
  

collaborations and partnerships to boost visibility.

Bring Your VIBE

• Experience: 2-4+ years of experience in social media strategy, content creation,
  
  

or influencer marketing within the music industry, with a focus on urban music.

• Platform Knowledge: Deep understanding of short-form platforms (TikTok,
  
  

Instagram Reels, YouTube Shorts) and social media trends.

• Creative Insight: Ability to brainstorm engaging content ideas and translate
  
  

trends into meaningful content for artists.

• Analytics: Proficient in tracking content performance metrics and turning insights
  
  

into actionable improvements.

• Communication: Exceptional interpersonal skills with the ability to collaborate
  
  

with artists, managers, and internal teams effectively.

• Mentorship: Passion for empowering artists to develop their social media
  
  

presence authentically and strategically.

Passion and Drive

• A love for urban music and a pulse on trends, memes, and viral content.
• Enthusiasm for experimenting with new content ideas and formats.
• Self-starter with a collaborative mindset, thriving in both team settings and
  
  

independent work.

Education

• Bachelor’s degree preferred, but relevant experience and expertise are highly
  
  

valued.

Perks Playlist

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  
  

• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
  

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category

Marketing, Streaming & Digital Media

Salary Range

$66,560 - $121,917

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.