Remote Digital Social Advertising Manager | Paid Media

Position: Digital Advertising Manager (Paid Social) - Remote | WFH

Are you prepared to make a significant difference in the digital advertising landscape? Join our rapidly expanding digital advertising agency, recognized as a top workplace for six consecutive years. We pride ourselves on enabling leading brands to enhance their performance through seamless, integrated paid media initiatives. We know that our team’s success is directly tied to our clients’ achievements, which is why we cultivate a positive and supportive work atmosphere.

As we broaden our digital horizons, we seek a seasoned Digital Advertising Manager specializing in Paid Social to become an integral part of our innovative and dynamic team. In this pivotal role, you will collaborate across a diverse portfolio of accounts, serving as a subject matter expert while partnering with specialists in various channels to devise comprehensive omni-channel strategies. Reporting to the Director of Advertising, you will help implement our foundational strategy that harmonizes brand enhancement with performance-driven media approaches.

This position offers the flexibility to work fully remotely (U.S. only) or from our office in the Greater Sacramento Area, based on your preference.

Key Responsibilities

• Lead the strategic planning, launch, and ongoing optimization of digital advertising campaigns specifically within paid social channels.
• Closely monitor campaign performance, identify areas for growth, and implement changes to facilitate continuous advancement.
• Establish and maintain strong relationships with clients, leading video meetings and ensuring clear and effective communication.
• Employ your analytical skills to evaluate campaign data, produce insightful reports, and visualize information for actionable insights.
• Mentor and oversee Digital Advertising Specialists, assigning tasks and fostering a collaborative and growth-oriented team atmosphere.
• Stay informed about emerging trends in paid social, paid search, and various digital channels.
  
  

Required Skills

• 4+ years of experience managing paid advertising campaigns with a strong emphasis on ROI (e.g., lead generation, e-commerce sales).
• Proven expertise in executing and optimizing campaigns across platforms such as LinkedIn, Meta, TikTok, Pinterest, and Reddit.
• Comprehensive experience managing all dimensions of digital ad campaigns, including strategy, design, trafficking, audience development, optimization, ad creation (text, static, and video), A/B testing, bid management, and reporting.
• Knowledge of e-commerce campaigns, including catalog management, product feed optimization, audience segmentation, and conversion tracking via social media is a plus.
• Demonstrated ability to analyze and visualize data using tools like Google Analytics and other web analytics platforms.
• Familiarity with marketing automation and CRM tools (e.g., Salesforce, Marketo, Zapier) and experience with pixel and tag management tools such as Google Tag Manager.
• Strong project management and communication skills, coupled with a professional and accountable demeanor.
  
  

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field is preferred.
  
  

What We Offer

• Competitive salary ranging from \(75k to \)90k annually, commensurate with experience.
• Unlimited time-off policy designed to promote a healthy work-life balance.
• Comprehensive benefits package including medical, dental, and vision coverage, along with 401(k) matching and a Flexible Spending Account (FSA).
• The opportunity to work remotely within a company that thrives in a virtual environment, cultivating a culture of flexibility and innovation.
• Engage with esteemed clients, focusing on high-growth brands that challenge and inspire you.
• Collaborate with a talented and supportive team that prioritizes teamwork and expertise.
  
  

How To Apply

If this opportunity resonates with you, we invite you to submit your application, including your resume and a cover letter. Each application will be thoroughly reviewed. Please note that reference and background checks will be conducted before any offer is extended.

We are an Equal Opportunity Employer and encourage candidates from diverse backgrounds to apply.

Employment Type: Full-Time