Marketing Strategy Manager

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross-functional efforts and key initiatives aligned to company objectives.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Lead discussion around marketing strategy and help translate goals into actionable plans.
• Provide strategic partnership to the CMO and marketing leadership to develop the marketing org priorities, including budget and headcount allocation.
• Collaborate cross-functionally to ensure marketing strategies align with shared goals and initiatives across product, sales, and company-wide objectives.
• Oversee the planning and execution of key marketing initiatives for the marketing team, ensuring timely delivery, clear performance metrics, and cross-team collaboration.
• Deliver comprehensive reports and actionable insights to the CMO and leadership team, leveraging data analysis to identify trends, measure performance, and optimize marketing strategies.
• Ensure clear communication of priorities, timelines, and goals across the marketing team.
• Implement strategies by leveraging analytics, in partnership with marketing leadership and relevant stakeholders, to streamline workflows and reduce operational costs.
• Optimize processes and create frameworks that centralize and streamline decision-making, and resource allocation.
• Drive cross-functional efforts related to key marketing campaigns, product launches, and company-wide events.
  
  

We’d love to hear from you if you have:

• Experience in marketing operations and/or business operations.
• Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously.
• Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership.
• Proven ability to balance strategic thinking with operational execution.
• Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights.
• Strong workshop and meeting facilitation.
• Productivity & workflow management tooling (e.g. Asana, Jira).
  
  

While it’s not required, it’s an added plus if you also have:

• Prior experience and proficiency in using Figma and FigJam.
• Experience in consulting in the tech industry
  
  

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.

Annual Base Salary Range (SF/NY Hub):

$164,000—$288,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews
  
  

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.