Social Media and Online Advertising Consultant

About SideRamp

SideRamp allows professionals to engage with part-time opportunities in the gig economy, offering a centralized platform that manages high-quality, flexible side gigs. We focus on connecting our users to various freelance and part-time work—from discovering opportunities to streamlining the application process.

About The Position

This part-time remote contract (1099) role of Social Media and Online Advertising Consultant is a pivotal position designed to elevate our client's digital presence and drive engagement. The successful candidate will face the challenge of navigating a fast-paced digital landscape, requiring innovative strategies to capture attention and foster community. Your expertise will not only contribute to brand awareness but also directly impact the organization's growth and success through effective online advertising and social media initiatives.

Responsibilities

• Develop and execute comprehensive social media strategies that align with organizational goals and target audience engagement.
• Create, curate, and manage compelling content across various social media platforms to enhance visibility and user interaction.
• Analyze and report on social media and advertising campaign performance, using data-driven insights to refine strategies and improve ROI.
• Stay ahead of industry trends and emerging platforms to ensure the organization maintains a competitive edge in digital marketing.
• Collaborate with cross-functional teams to integrate social media efforts with overall marketing strategies and initiatives.
• Manage paid advertising campaigns on platforms such as Facebook, Instagram, and Google Ads, optimizing for maximum reach and effectiveness.
• Engage with online communities, responding to comments and messages promptly to foster relationships and brand loyalty.
  
  

Qualifications

• Proven experience in social media management and online advertising, with a portfolio showcasing successful campaigns.
• Strong understanding of digital marketing principles, analytics tools, and best practices across major social media platforms.
• Exceptional communication skills, both written and verbal, with the ability to craft engaging content tailored to diverse audiences.
• Proficiency in tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Ability to work independently and manage multiple projects simultaneously while meeting deadlines in a remote environment.
• Creative problem-solver with a proactive approach to identifying opportunities for brand enhancement and audience engagement.
  
  

Additional Qualifications

• Experience in video marketing and content creation is a plus.
• Knowledge of SEO and email marketing strategies to complement social media efforts.
• A passion for staying updated with the latest trends and technologies in digital marketing.
  
  

Note: Job descriptions may have been edited from their original format to ensure fair hiring standards along with consistent formats across all postings. Salary information is not guaranteed and many estimates are based on a yearly, full-time salary. This system can make mistakes.