Ticket and Group Sales Account Executive
Bismarck Larks
To become a team superstar, you must first know that it all starts with tickets. Tickets are the lifeblood of sports teams. Once you truly learn how to market tickets, then it’s on to making sure these fans renew year after year. Learn these, and you’ve got the right ticket to run teams.
So, we start our people on our lifeblood—remember, that’s ticket sales. We don’t give a phone book or a stale customer service manual and tell you to go sell tickets. Our philosophy is train, train, train, and when we get tired of that, we train some more. Our goal is to accelerate your growth as fast as we can.
About the Bismarck Larks
The Bismarck Larks joined the Northwoods League (NWL) in 2017. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL’s 31-year history.
To learn more about the Bismarck Larks, visit www.larksbaseball.com
The Position
The Bismarck Larks are seeking a Ticket and Group Sales Account Executive in Bismarck, North Dakota to lead, support and grow our ticket sales team. We are looking for a highly motivated, coachable, competitive, and professional individual with a hunter mentality and passion for sales.
As the Ticket and Group Sales Account Executive, you will focus on maximizing ticket revenue through the sale of season tickets, mini-plans, premium hospitality areas, corporate groups, community groups and other inventory. You’ll manage ticket inventory, develop sales and marketing strategies, and deploy unique touchpoints to fans throughout the calendar-year selling while providing exceptional service and experience to fans.
Knowledge, Exposure and Experience
- Sales & Marketing –cold-calling, delivering a sales pitch, closing the sale
- Database Management – lead generation/prospecting, developing a database
- Customer Service – answering questions, providing information, solving problems and building customer relationships
Roles and Responsibilities
- Outreach via telephone, email, and in-person to qualified sales leads to generate ticket sales revenue through season tickets, group outings, and mini plans
- Make 60-80 calls to individuals and organizations daily
- Manage renewal and servicing of season ticket packages, mini plans, and group outings
- Manage and track ticket inventory, sales, renewals and provide regular updates to the ticket sales team
- Proactively seek new leads through referrals, prospecting, and networking
- Continually create and implement unique sales strategies, ideas, and programs to generate new business opportunities.
- Maintain detailed and accurate records of clients and prospects in the CRM system
- Provide in-office and game-day support in ticket resolution customer service and will call
- Ensure excellent customer service and a positive fan experience to renew their business.
- Represent the team at various Larks and Funatix Events and participate in community events and mascot appearances, as defined by the team
General Team Responsibilities
- Game and Team Event Availability: Expected to be available for all Bismarck Larks home games and team events; this includes weekends and holidays.
- Funatix Event Availability: Expected to be available for all Funatix Events, including the Mandan Rodeo Days, company picnics, festivals, etc.
- Game Day and Event Hours: Expected to be available from mid-morning through the end of the game and/or event, schedule decided by the direct supervisor.
- Non-Game Day/Event Hours: Attend office hours from 8 AM to 5 PM each weekday.
- Assist with ballpark and event set-up and tear-down, maintain ballpark cleanliness, and assist with rain delays.
Knowledge, Skills and Abilities
- Sales experience preferred
- Strong written and verbal communication skills
- Strong organizational and time management skills
- Proficient in Microsoft Office and Google Sheets
- Ability to meet deadlines, prioritize, and work in a fast-paced environment
- Must be a self-starter with a positive attitude
Reports To:
President and Director of Ticket SalesBenefits & Compensation
- Annual salary
- Commission structure
- Health benefits
- Sales training
- Matching 401k program with unlimited PTO Requests*
We are an equal opportunity employer, considering all qualified applicants without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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