CPG Marketing and Merchandising Manager

Join the Team Behind Utah’s #1 Fresh Salsa Brand as a CPG Marketing and Merchandising Rockstar!

About Us

We are a high-growth food company with a passion for bringing exceptional products to market. Our team is dedicated to delighting customers, building strong retail partnerships, and driving innovation in the consumer packaged goods (CPG) industry. We’re seeking a dynamic and proven CPG Marketing & Merchandising Manager to amplify our in-store presence and fuel sales growth at leading grocery retailers such as Kroger, Albertsons, and others.

Key Responsibilities 2. Retail Partner Collaboration 3. Field Execution & Team Leadership 4. Analytics & Performance Tracking 5. Cross-Functional Coordination

• In-Store Marketing & Merchandising Strategy
• Develop and execute in-store marketing and merchandising strategies to optimize product placement, visibility, and sales.
• Lead promotional campaigns, ensuring alignment with grocers’ promotional calendars and strategic priorities.
• Leverage shopper insights and category trends to create impactful marketing initiatives tailored to each retailer.
• Hire, train and manage network of instore samplers
• Build and maintain strong relationships with category managers and merchandising teams at Kroger, Albertsons, and other key retail accounts.
• Negotiate in-store promotional opportunities, including endcaps, displays, and shelf placement improvements.
• Partner with retailers on co-marketing initiatives, aligning on mutual goals for sales growth and shopper engagement
• Oversee merchandising teams or third-party brokers to ensure consistent execution of in-store standards.
• Conduct store visits and audits to assess compliance, identify improvement opportunities, and ensure maximum shelf presence.
• Provide training and guidance to field teams to maintain excellence in merchandising execution.
• Monitor sales data, market trends, and merchandising performance to assess ROI and adjust strategies accordingly.
• Analyze the impact of promotions and display activity, reporting insights to internal stakeholders and retailer partners.
• Collaborate with the sales team to set and achieve ambitious in-store sales goals.
• Work closely with marketing, sales, and supply chain teams to ensure timely delivery of products and promotional materials.
• Act as a liaison between internal teams and retailers, facilitating smooth communication and execution.
  
  
  

Qualifications

• Experience: 5+ years in CPG marketing, merchandising, or retail sales, with a strong focus on grocery accounts like Kroger and Albertsons.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Skills:
• Proven ability to drive in-store sales through marketing and merchandising initiatives.
• Strong negotiation and relationship-building skills with retail partners.
• Excellent analytical skills with experience in data-driven decision-making.
• Knowledge of retail operations, planograms, and category management best practices.
• Strong project management skills, with the ability to juggle multiple priorities.
• Tools: Familiarity with retail analytics platforms (e.g., Nielsen, IRI) and CRM tools.
  
  

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunity to grow with a high-growth CPG company disrupting the food industry.
• A dynamic and supportive team environment where innovation and impact are celebrated.