Marketing Specialist

Description

Job Title: Marketing Specialist

Job Location: Remote, Central US Timezone Preferred

About Us

Procurement Partners build easy-to-use software that lets healthcare organizations automate their purchasing, inventory management, and invoicing. We help thousands of facilities, and their staff reduce their expenses and time spent procuring items so they can increase the time available where it matters most, caring for their patients and residents. Procurement Partners now include both Procurement & Hybrent product lines, and we are the fastest-growing procure-to-pay software company in healthcare.

If you have a passion for technology, enjoy providing value to customers, and are looking for a company that will help you develop your career, we want to talk to you!

Position Overview

The Marketing Specialist will be responsible for developing, executing, and managing a variety of marketing projects with a focus on digital marketing and LinkedIn. You will play a key role in driving brand awareness, generating qualified leads, and expanding our presence in the healthcare software market. This position requires expertise in LinkedIn social media, digital marketing, and content creation tailored for a B2B audience.

Key Responsibilities

• LinkedIn Strategy Development: Create and implement LinkedIn social media strategies that support overall business objectives, with an emphasis on brand awareness, lead generation, and audience engagement in the B2B space.
• Content Creation & Optimization: Develop and optimize content for LinkedIn, including posts, articles, videos, case studies, and ads, that resonate with decision-makers in target industries.
• LinkedIn Campaign Management: Plan, execute, and manage paid LinkedIn advertising campaigns (e.g., Sponsored Content, InMail, Text and Carousel ads) to drive conversions and meet campaign KPIs.
• Lead Generation & Nurturing: Develop and execute strategies to generate high-quality leads through LinkedIn and nurture them through the sales funnel.
• Audience Research & Targeting: Utilize LinkedIn’s targeting features to identify and engage with key decision-makers and influencers in relevant industries.
• Performance Analytics & Reporting: Track, measure, and analyze the performance of LinkedIn campaigns using LinkedIn Analytics, Google Analytics, and other tools to optimize campaigns and improve ROI.
• Collaboration & Alignment: Work closely with the sales and product teams to ensure marketing efforts are aligned with sales goals and that the messaging accurately reflects our product offerings.
• Market Insights & Trends: Stay current with industry trends, LinkedIn updates, and best practices in B2B marketing and digital advertising to ensure our campaigns remain competitive and innovative.
• Brand Voice & Messaging: Maintain consistency in our brand voice across all LinkedIn content, ensuring it aligns with our company values, mission, and target audience preferences.
  
  

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in B2B digital marketing, focusing on social media management and digital marketing.
• Proven track record of managing and executing successful campaigns to generate leads and drive engagement.
• Experience in content creation tailored for B2B products and services.
• Ability to analyze marketing metrics and use data to refine strategies and improve performance.
• Strong copywriting, editing, and communication skills, with an ability to craft compelling messaging for a B2B audience.
• Proficiency with LinkedIn Ads Manager, social media management tools (e.g., Hootsuite, Buffer), and analytics platforms.
• Familiarity with CRM systems (e.g., HubSpot, Salesforce) and lead nurturing techniques.
• Self-motivated, detail-oriented, and able to work independently while collaborating within a team.
• Strong organizational and time-management skills.
  
  

Preferred Skills

• Experience working with B2B software or SaaS companies.
• Knowledge of SEO, inbound marketing, and content marketing strategies.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) to assist in content creation.
• Experience with A/B testing and optimizing LinkedIn campaigns for better performance.
• Experience working with creative and digital agencies.
  
  

Procurement Partners Hiring Practice

We value diversity at Procurement Partners. The company will hire, recruit, and promote regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team.