Director of Marketing

Primary Function

The Connecticut Association for the Performing Arts (CAPA) seeks a full-time Director of Marketing to lead the Shubert Theatre’s overall marketing strategy. The Director collaborates with leadership to serve as the central storyteller for the organization.

Additional Information: This is a full-time, salaried position. The selected candidate will be eligible for CAPA's full benefits package, including health, dental, vision insurance, a 403(b) retirement plan, paid time off, and access to complimentary tickets to shows.

Duties and Responsibilities

• Develops and executes an annual marketing and advertising campaign that captures the Shubert Theatre's identity and supports various programming and fundraising efforts.
• Creates comprehensive communication plans, leads media relations, builds the Shubert brand, and positions the theatre's role in the community.
• Manages all department marketing initiatives for tickets and special projects, including strategy, budget, and performance tracking.
• Coordinates subscription campaigns to maximize ticket sales and awareness for events.
• Ensures integration of Diversity, Equity, and Inclusion values in marketing and communication strategies.
• Partners with stakeholders to analyze data and monitor digital marketing initiatives.
• Manages email marketing and social media strategies, including engagement and analytics.
• Serves as staff lead for the Shubert Theatre Board Marketing Committee and collaborates on leadership initiatives.
• Oversees production of print materials and creates necessary graphics.

Knowledge, Skills, and Abilities

• Exceptional writing, editing, and proofreading skills.
• Ability to multi-task, problem-solve, and think creatively.
• Proficient in Microsoft and Adobe Suite, Hootsuite, and similar programs.
• Knowledge of social media advertising platforms and digital systems like Google Analytics.
• Commitment to metrics and data-driven strategies.
• Working knowledge of web design and basic HTML/CSS.

Credentials and Experience

• BA in Marketing, Communication, Business, or related discipline; 7+ years in a marketing position, preferably in theatre or live events.
• Experience supervising professional subordinates and overseeing social media channels.
• Flexibility to work a varied schedule.

Characteristics of the Successful Applicant

The ideal candidate is a storyteller with strong communication skills, capable of leading all aspects of marketing. They should be detail-oriented, empathetic, and possess an entrepreneurial spirit focused on revenue generation through targeted communication strategies.

CAPA's EEO Statement:

The Connecticut Association for the Performing Arts (CAPA) is an Equal Opportunity Employer. CAPA does not discriminate in its employment decisions on the basis of protected status.